Selling Today: Partnering to Create Value Plus 2019 Mylab Marketing with Pearson Etext -- Access Car

Selling Today: Partnering to Create Value Plus 2019 Mylab Marketing with Pearson Etext -- Access Card Package [With Access Code]

By Gerald Manning, Michael Ahearne, and Barry Reece

For courses in Sales and Personal Selling. Utilize cutting-edge personal selling techniques to navigate the information revolution era Selling Today: Partnering to Create Value helps you understand the value of developing personal selling skills by exposing you to a personal selling academic theory, role play scenarios, and real¿-world applications and ethical dilemmas.

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Book Information

Publisher: Pearson
Publish Date: 07/22/2019
Pages: 0
ISBN-13: 9780136169895
ISBN-10: 0136169899
Language: English

Full Description

For courses in Sales and Personal Selling. Utilize cutting-edge personal selling techniques to navigate the information revolution era
Selling Today: Partnering to Create Value helps you understand the value of developing personal selling skills by exposing you to a personal selling academic theory, role play scenarios, and real¿-world applications and ethical dilemmas. With the largest number of "learn by doing" materials available in any personal selling text, the 14th Edition offers tools to strengthen your learning process. As the developed nations of the world transition from a production focus to a sales ¿and¿ service focus, this cutting-¿edge new edition prepares you to succeed as a member of a new generation of businesspeople. MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, you practice what you learn, test your understanding, and pursue a personalized study plan that helps you better absorb course material and understand difficult concepts.

About the Authors

Normal 0 false false false EN-US X-NONE X-NONE Michael Ahearne is Professor of Marketing and C. T. Bauer Chair in Marketing at the University of Houston.

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Barry Reece is Professor Emeritus at Virginia Polytechnic Institute and State University. Prior to joining the faculty at Virginia Tech, he held faculty positions at Ellsworth Community College and the University of Northern Iowa. Over the years, he has served as visiting professor at the University of Iowa, University of Missouri, University of Nebraska, University of Colorado, and Wayne State College.

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