Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers

Robert Chen

Book more business and sell more services with this expert guide for knowledge professionals

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Book Information

Publisher: Wiley.
Publish Date: 04/12/2022
Pages: 336
ISBN-13: 9781119755142
ISBN-10: 111975514X
Language: English

Full Description

Book more business and sell more services with this expert guide for knowledge professionals

In Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers, veteran communications, sales, and leadership consultant Robert Chen draws on his years of business, finance, and sales experience to deliver an evidence-based guide for knowledge professionals seeking to sell their ideas and expertise. In the book, readers will learn how to sell a knowledge-based service—like consulting and other professional services—to a market that demands credibility and subject-matter authority.

Readers will also find:

  • Guidance on how to develop a sales-first mindset to help build a book of business
  • The strategies and tactics that can turn a “little black book” of clients into an avalanche of business
  • KPI’s, metrics, and other ways to realistically measure success

The perfect book for investment bankers, consultants, lawyers, and accountants, Selling Your Expertise is an invaluable resource for any professional who makes a living by selling a service.

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