Simply Put: Why Clear Messages Win--And How to Design Them

Simply Put: Why Clear Messages Win--And How to Design Them

By Ben Guttmann

"Stop complicating everything. Simple messages and ideas are more powerful, more memorable, and win people over. We often sabotage ourselves by using complicated words and ideas to make our message seem more important. Do you want your colleagues and customers to listen to you. Entrepreneur and teacher Ben Guttmann provides simple tools and practices to make everything you do and say work better by "keeping it simple.


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Book Information

Publisher: Berrett-Koehler Publishers
Publish Date: 10/10/2023
Pages: 208
ISBN-13: 9781523004683
ISBN-10: 1523004681
Language: English

Full Description

Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over. Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers. So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide. From "Yes We Can" to "Just Do It", regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing - they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.

About the Author

Ben Guttmann is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors.

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