Small Data: The Tiny Clues That Uncover Huge Trends

Martin Lindstrom

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing

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Book Information

Publisher: St. Martin's Press
Publish Date: 02/23/2016
Pages: 256
ISBN-13: 9781250080684
ISBN-10: 1250080681
Language: English

What We're Saying

December 06, 2016

These eight books, the top in their category, make up the shortlist for the 2016 800-CEO-READ Business Book Award. READ FULL DESCRIPTION

November 16, 2016

The five finalists in the Marketing & Sales category highlight a clear trend emphasizing the role of emotion in the decision-making process. READ FULL DESCRIPTION

November 01, 2016

If you're going to read 40 business books published in 2016, make them this 40—or, I suppose, choose from among them. READ FULL DESCRIPTION

February 24, 2016

In his new book, Martin Lindstrom gets off the internet and our into the wider world to bring us insights that big data can't provide. READ FULL DESCRIPTION

Full Description

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn... - How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound.
- How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround.
- How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
- How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries.
- How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.
- How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

About Martin Lindstrom

Martin Lindstrom is a foremost consultant to a who's who of leading companies. He is the author of the international bestseller, Buyology, and five other books on branding and consumer behavior. In 2009, Time Magazine recognized him as among the top 100 Mo

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