Social Change Anytime Everywhe

Social Change Anytime Everywhe

By Allyson Kapin and Amy Sample Ward

Strategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, "Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on. .

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Book Information

Publisher: Jossey-Bass
Publish Date: 02/11/2013
Pages: 256
ISBN-13: 9781118288337
ISBN-10: 1118288335
Language: English

Full Description

Strategies for advocacy, fundraising, and engaging the community

Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, "Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?" The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.

It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

About the Authors

THE AUTHORS Allyson Kapin is the cofounder of Rad Campaign, one of the leading Web agencies serving the nonprofit community. She helps nonprofit organizations and political campaigns create dynamic and award-winning Web sites and online marketing, fundraising, and social media campaigns.

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AMY SAMPLE WARD is driven by a belief that the nonprofit technology community can be a movement-based force for positive change. They are the CEO of NTEN, a nonprofit creating a world where missions and movements are more successful through the skillful and equitable use of technology.

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