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Story Driven: You Don't Need to Compete When You Know Who You Are

Bernadette Jiwa

"When you have something to say, you don't need to shout. Bernadette Jiwa helps us learn how to create the change we seek to make in the world.

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Book Information

Publisher: Perceptive Press
Publish Date: 03/06/2018
Pages: 194
ISBN-13: 9780994432810
ISBN-10: 099443281X
Language: English

What We're Saying

March 20, 2018

If you want to build a great company, a thriving entrepreneurial venture, or a fulfilling career, Bernadette Jiwa's latest book proves you don't need to compete when you know who you are. READ FULL DESCRIPTION

November 29, 2018

We take a look inside the best books of 2018 in the Marketing & Sales category. READ FULL DESCRIPTION

April 11, 2018

Bernadette Jiwa teaches us to be better marketers, marketers who insist on authenticity and truth, and so much more in the process. READ FULL DESCRIPTION

Full Description

"When you have something to say, you don't need to shout. Bernadette Jiwa helps us learn how to create the change we seek to make in the world."

SETH GODIN

Every one of us-regardless of where we were born, how we were brought up, how many setbacks we've endured or privileges we've been afforded-has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers-the ones we respect, admire and try to emulate-choose an alternative path to success. They have a powerful sense of identity. They don't worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Successful organisations and the people who create, build and lead them don't feel the need to compete, because they know who they are and they're not afraid to show us.

How about you?

What do you stand for?

Where are you headed and why?

What's been the making of you?

What will make your career or company great?

You must be able to answer these questions if you want to build a great company, thriving entrepreneurial venture or fulfilling career. Whether you're an individual or you're representing an organisation or a movement, a city or a country, Story Driven gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you're proud of and create the future you want to see.

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