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Switch: How to Change Things When Change Is Hard

Chip Heath, Dan Heath

Combining psychology, sociology, management, and case studies, the authors of "Made to Stick" tell stories of people and organizations who have successfully implemented significant changes--even when change is hard.

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Book Information

Publisher: Currency
Publish Date: 02/16/2010
Pages: 305
ISBN-13: 9780385528757
ISBN-10: 0385528752
Language: English

What We're Saying

June 06, 2011

➻ Cory Doctorow has laid out an interesting chronology of intellectual property rights since the first part of the 20th century for The Guardian's Comment Is Free interview series. Arguing that Every pirate wants to be an admiral, he tells a story that begins with sheet music composers and ends with the Internet about how elements of every innovation are seen as piracy until they become the mainstream, at which time they begin accusing the next generation of innovators of piracy. Stating at the beginning of the video that "The way to increase the health of the cultural realm is to allow more people to participate in it in more ways," he ends with anxiety that, for the first time in history, lawmakers may end up on the wrong side of the debate between the so-called "pirates" and supposed "admirals. READ FULL DESCRIPTION

November 17, 2010

If you both read and travel regularly, you have most likely purchased a book from Hudson Booksellers. They have 65 bookstores and sell books in over 350 Hudson newsstands in airports and transportation terminals throughout North America. They have been releasing a "best of" list every year since 2007, and announced 2010's list yesterday. READ FULL DESCRIPTION

November 04, 2010

Amazon's Best of 2010

By 800-CEO-READ

Amazon has announced their Best of 2010 list, and a business book cracked the top 10 overall choices. Michael Lewis's The Big Short: Inside the Doomsday Machine barely did so, coming in at number 10. (Two other books in the top ten that may appeal to nonfiction readers are The Immortal Life of Henrietta Lacks by Rebecca Skloot and The Warmth of Other Suns: The Epic Story of America's Great Migration by Isabel Wilkerson, which came in at numbers one and five respectively. READ FULL DESCRIPTION

March 15, 2013

Each day, all day, we make decisions. Often, these many decisions are simple: what to wear, where to eat, and how best to churn through the tasks on our to-do list. READ FULL DESCRIPTION

March 20, 2013

A New KnowledgeBOX offer!

By Sally Haldorson

If you aren't already aware, 800-CEO-READ powers the business knowledge-building site, KnowledgeBlocks. One of the services KnowledgeBlocks offers is a quarterly book club. For $80, you'll receive 4 quarterly shipments for a total of 9 books per year (see more details and sign up here. READ FULL DESCRIPTION

April 02, 2010

I knew you all were waiting for this post! You are sitting at home or at office ready for the long weekend ahead and thinking to yourself. . READ FULL DESCRIPTION

June 14, 2010

Do You TED?

By Sally Haldorson

Cruising Twitter this morning, I read a quick mention of a talk on TED ("TED is a small nonprofit devoted to Ideas Worth Spreading. On TED. com, we make the best talks and performances from TED and partners available to the world, for free. READ FULL DESCRIPTION

May 14, 2010

Friday Links

By 800-CEO-READ

➻ If you'd like to get a taste of Bob Sutton's upcoming book, Good Boss, Bad Boss (due out with Business Plus in September), he posted a small gem that didn't make it in the book, the leadership philosophy of John Lilly, CEO of Mozilla: Life is a lot better when I think about my job as one of helping everyone . . . READ FULL DESCRIPTION

December 30, 2010

The Bestsellers of 2010

By 800-CEO-READ

This year saw a big development in our monthly bestseller lists, as Inc. magazine decided to partner with us to spread the word about what books businesspeople are purchasing for themselves and their teams. Thus was born the Inc. READ FULL DESCRIPTION

December 28, 2010

Business book expert (and former president of 800-CEO-READ) Todd Sattersten has picked his top 10 business books of the year. We agree heartily with his list--a mix of big idea books and practical methodology--and think that you can't go wrong choosing any of these fine books as a blueprint for your business goals in 2011. Todd's Top 10: Drive by Dan Pink Switch by Chip and Dan Heath Linchpin by Seth Godin Rafi Mohammed's The 1% Windfall William Poundstone's Priceless Youngme Moon: Different Lisa Gansky: The Mesh The Big Short by Michael Lewis Steven Johnson: Where Good Ideas Come From Gamestorming: by Dave Gray, Sunni Brown, and James Macanufo Click over to Todd's blog to read more about each of his picks. READ FULL DESCRIPTION

December 08, 2010

Inc. com offers a wealth of information for business people, particularly small business owners. While many media outlets make end of year lists, Inc's list is particularly geared toward this group of readers. READ FULL DESCRIPTION

November 24, 2010

strategy + business's "best of" list is always a special treat—in large part because it's never just a list, but a series of essays. The magazine gathers together a different team of experts each year, and each takes the task of writing on their chosen category and the books in it. I've listed their picks below, linking to the essays at the head of each category. READ FULL DESCRIPTION

August 27, 2010

A Defense of Business Books

By Sally Haldorson

It's a common reaction. When I explain to people that I work for a bookstore that specializes in business books, most people either furrow their brows or wrinkle their noses. Sometimes this reaction is caused by confusion as bookstores, to most people, are brick and mortar locations that display New York Times best selling fiction, spin racks of greeting cards, and children's pictures books. READ FULL DESCRIPTION

February 12, 2010

Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath, Broadway Business, 320 pages, $26. 00, Hardcover, February 2010, ISBN 9780385528757 Chip and Dan Heath, brothers and scholars, won the inaugural 800-CEO-READ Business Book of the Year Award with their first book, Made to Stick. That book, despite being a newborn, also made our list of The 100 Best Business Books of All Time. READ FULL DESCRIPTION

Full Description

Combining psychology, sociology, management, and case studies, the authors of "Made to Stick" tell stories of people and organizations who have successfully implemented significant changes--even when change is hard.

From the Publisher:
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results:

● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service.

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.


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