Thinking in New Boxes: A New Paradigm for Business Creativity
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Our business book bestsellers for the month of August, 2015 READ FULL DESCRIPTION
Thinking in New Boxes: A New Paradigm for Business Creativity by Luc De Brabandere & Alan Iny, Random House, 330 pages, $28. 00, Hardcover, September 2013, ISBN 9780812992953 As business professionals, we can set ourselves apart from our colleagues by training ourselves to generate unique and exceptional thought. But that’s far easier said than done, because our brains really like to keep our thoughts under control to stave off the chaos. READ FULL DESCRIPTION
We're giving away 20 copies of Thinking in New Boxes by Luc De Brabandere and Alan Iny, thanks to our friends at Random House. Sign up over on KnowledgeBlocks to win! "Boxes can include, among many other things, ideas, approaches, philosophies, tactics, theories, patterns, and strategies. READ FULL DESCRIPTION
--a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models--on what Luc de Brabandere and Alan Iny call "boxes." If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: - Doubt everything. Challenge your current perspectives.
- Probe the possible. Explore options around you.
- Diverge. Generate many new and exciting ideas, even if they seem absurd.
- Converge. Evaluate and select the ideas that will drive breakthrough results.
- Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe's, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn't a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Boxes "Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself."--Blogcritics "Thinking in New Boxes is a five-step guide that leverages the authors' deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today's competitive environment."--Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin "Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I've read in a long time."--Jennifer Fox, CEO, Fairmont Hotels & Resorts "As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical--a comprehensive, step-by-step guide to sharpening one's wits in order to harness creativity in the workplace."--Peter Gelb, general manager, Metropolitan Opera