The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser (16pt Large Print

Tara-Nicholle Nelson

Millions of consumers are actively seeking to unlock their potential and looking for businesses that can help. Tara-Nicholle Nelson shows companies how to create a two-way love affair with these ''transformational consumers.''

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Book Information

Publisher: Berrett-Koehler Publishers
Publish Date: 03/01/2017
Pages: 176
ISBN-13: 9781626568839
ISBN-10: 1626568839
Language: English

What We're Saying

November 22, 2017

Taking a look inside the best sales and marketing books published in 2017, and at the lessons they have to offer. READ FULL DESCRIPTION

March 02, 2017

Tara-Nicholle Nelson helps us create life-long relationships with our customers by servicing their aspirations rather than feeding their addictions. READ FULL DESCRIPTION

Full Description

Millions of consumers are actively seeking to unlock their potential and looking for businesses that can help. Tara-Nicholle Nelson shows companies how to create a two-way love affair with these ''transformational consumers.''

About the Author

Tara-Nicholle Nelson is the founder and CEO of Transformational Consumer Insights. She is the former vice president of marketing for MyFitnessPal, now part of Under Armour, where her teams covered brand, growth, engagement, content and digital/social media, and media relations.

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