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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Chris Brogan

The "New York Times" and "Wall Street Journal" bestseller is now in a new, updated paperback edition. Two social media veterans show readers how to tap into the power of social networks to build their brand's influence, reputation, and, of course, profits.

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Book Information

Publisher: Wiley
Publish Date: 08/22/2010
Pages: 302
ISBN-13: 9780470635490
ISBN-10: 0470635495
Language: English

What We're Saying

December 14, 2009

Jack was asked—along with author and editor-at-large Bo Burlingham, Inc. 's Leigh Buchanan, columnist Joel Spolsky, and Zappos CEO Tony Hsieh—to recommend books for Inc. Magazine's list of The Best Books for Business Owners of 2009. READ FULL DESCRIPTION

April 15, 2010

Milwaukee will soon be hosting the first nationwide unGeeked Elite event. The conference is being organized by Cd Vann, owner of SohoBiztube. com, who defines unGeeking as "the widespread adoption of trends, strategies, and tools that allow us to enhance and embrace internal and external marketing campaigns, enhance customer service, strategize effective sales efforts, and develop better PR campaigns. READ FULL DESCRIPTION

February 18, 2010

Social Media 101

By 800-CEO-READ

We are big fans of Chris Brogan and Julien Smith, as evidenced by us naming their book Trust Agents the best Advertising & Marketing book of 2009 in the 800-CEO-READ Business Book Awards. We're also huge fans of all things analogue here at 8cr—we love us some books and records. Sure, everybody has mp3 files on their computers, and we all read our blogs and follow the Twitter, but how many of us really bookmark our favorite posts and go back to them for inspiration, affirmation, or to remind ourselves of a valuable lesson? READ FULL DESCRIPTION

April 27, 2011

Gary Vaynerchuk, author of the bestselling books Crush It! and The Thank You Economy, as well as a successful entrepreneur in the wine and media industries, and Joe Sorge, partner with Chris Brogan at Kitchen Table Companies and owner of a Milwaukee restaurant group that utilizes social media to build business (he and his restaurant, AJ Bombers, are profiled in Gary's book, The Thank You Economy), stopped by the 800-CEO-READ offices and talked about how companies can innovate with technology and marketing, and where the focus should be when using social media. READ FULL DESCRIPTION

April 13, 2011

How We Can Help You

By 800-CEO-READ

These words are at the top of our home page, to point people in the appropriate direction to accomplish why they came to our site. Sometimes, that sentiment goes a bit further, when we deal directly with a customer throughout their order process. And sometimes within that process, things don't go as smoothly as usual. READ FULL DESCRIPTION

August 22, 2012

Gaining recognition is hard. You probably know this already. Maybe you realized it when you noticed that none of your 20 followers ever re-tweets you. READ FULL DESCRIPTION

August 13, 2009

I had the opportunity to speak at Social Media University - Milwaukee a few weeks ago. Some of the follow-up email has been asking for the recommended reading list I gave out during my Blogging For Success session. Here the list and some reasons these are worth your time: Here Comes Everybody by Clay Shirky - This is the big idea book; it's the one that examines social media from a sociological viewpoint with outstanding examples the reduced friction the Internet provides. READ FULL DESCRIPTION

December 22, 2009

Huge Discounts

By 800-CEO-READ

Around this time of year, companies commonly slash prices to ease the cost of gift giving.   While all of our books can be ordered in bulk at great discounts any time of year, there are certain books we offer at huge discounts at any quantity.   But, we wondered, did anyone know these offers existed on our site? READ FULL DESCRIPTION

December 15, 2009

The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. READ FULL DESCRIPTION

December 04, 2009

Amazon's Best of 2009

By 800-CEO-READ

Amazon does an interesting thing every year, putting their best selling books in each genre on the same page as their editors' pick so you can easily compare the two. I am sure that, were I an author, I'd hope to see my name on the bestsellers list. It would mean that I had not only done well financially for the year but, more importantly, that my book had made it into the hands of more readers—my ideas into the minds of more people. READ FULL DESCRIPTION

November 14, 2009

Friday Links Returns!

By 800-CEO-READ

We're bringing back Friday Links, a blog feature that we haven't posted in some time. Basically, the wonderful folks here at 8cr compile some of their favorite stories throughout the week, and we post the links. Brilliant, eh? READ FULL DESCRIPTION

August 19, 2009

Social Media in Books

By 800-CEO-READ

Social Media has been a big topic for awhile, and seems to increase daily, as businesses scramble to figure out how to put this stuff to use. There's a lot of debate over best practices, and even if it should be used at all, but the overwhelming consensus is: use it. The problem is, "using it" isn't enough. READ FULL DESCRIPTION

Full Description

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition

Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.

In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.

  • New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations
  • Authors both have a major presence on the social Web as well as years of online marketing and new media experience
If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.

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