Ultimate Question: Driving Good Profits and True Growth

The Ultimate Question: Driving Good Profits and True Growth

By Fred Reichheld

Based on extensive research, 'The Ultimate Question' shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation.

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Book Information

Publisher: Harvard Business Review Press
Publish Date: 03/01/2006
Pages: 224
ISBN-13: 9781591397830
ISBN-10: 1591397839
Language: English

Full Description

Based on extensive research, 'The Ultimate Question' shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation.

About the Author

Fred Reichheld is a Fellow at Bain & Company. He is the bestselling author of The Loyalty Effect , published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review.

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