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Unstoppable Brain: The New Neuroscience That Frees Us from Failure, Eases Our Stress, and Creates La

Unstoppable Brain: The New Neuroscience That Frees Us from Failure, Eases Our Stress, and Creates Lasting Change

By Kyra Bobinet

We all want the power and motivation to create change in our lives. But how to get that in a stumbling dance of one step forward and two steps back. Negative emotions run rampant in many people's lives today; a reality that feels like a shrink wrap of suffering. Popular fallback "solutions" of performance-based goals and tools focus on extrinsic rewards like fame, wealth, or winning.

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Book Information

Publisher: Forbesbooks
Publish Date: 04/30/2024
Pages: 208
ISBN-13: 9798887503684
ISBN-10: 8887503680
Language: English

Full Description

We all want the power and motivation to create change in our lives. But how to get that in a stumbling dance of one step forward and two steps back? Negative emotions run rampant in many people's lives today; a reality that feels like a shrink wrap of suffering. Popular fallback "solutions" of performance-based goals and tools focus on extrinsic rewards like fame, wealth, or winning. But overuse of those rewards doesn't work for the long term and in fact weakens our confidence and motivation over time, leaving us vulnerable to failure and shame.

It doesn't have to be that way. Through three decades of researching and tracking such universal struggles to change our behavior, Dr. Kyra Bobinet unveils the way out, using novel neuroscience research on a compelling new brain area, the habenula. In this book, she reveals the habenula's powerful role in killing our motivation and causing anxiety and depression and offers a foolproof way to escape its clutches.

About the Author

Kyra Bobinet, MD, MPH, has passionately pursued and studied the truth about behavior change for nearly three decades as a physician, public health leader, healthcare executive, and behavioral expert. An award-winning health innovator and thought leader, Dr. Bobinet has an MD from UCSF School of Medicine and an MPH from Harvard University.

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