Wealth and Climate Competitiveness: The New Narrative on Business and Society

A new book from New York Times bestselling author Bruce Piasecki, Wealth and Climate Competitiveness explores how wealth, both private and corporate, can assist the path to climate competitiveness. Many of the central concerns of the twenty-first century--racial inequity, white supremacy movements, greater inclusiveness of diverse peoples--are rooted in facing and overcoming prejudices, both common and hidden. Another great challenge--the role of wealth and innovation in solving the climate crisis--is also riddled with disabling prejudices about how corporations work, and about the rights and needs of consumers and world citizens. In his twenty-first book, Wealth and Climate Competitiveness: The New Narrative on Business and Society, Bruce Piasecki argues that a set of five recurring prejudices, from 1900 to 2020, have held up real progress on climate action. Using the examples of select firms like Trane Technologies, and oil giants like the transforming bp, Piasecki sets out to define climate competitiveness as a path to solutions that decarbonize, decentralize, and digitize our near future. Climate competitiveness involves a responsible, steady, resolve-based focus on lessons derived from human behavior and social movements. By using Robin Hood as a narrative example, this book is designed to give you a deep understanding of the changed landscape we now face, and how you can resolve to embrace climate competitiveness to drive your personal success, and the corporate and institutional success of our world.