West of Eden: The End of Innocence at Apple Computer

West of Eden: The End of Innocence at Apple Computer

By Frank Rose

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Award-winning journalist Frank Rose provides a riveting, behind-the-scenes account of a business and a technology in tormoil. The fall of Steve Jobs, the visionary entrepreneur who founded Apple Computer, is also the story of a freewheeling California youth culture on a collision course with corporate America.


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Book Information

Publisher: Stuyvesant Street Press
Publish Date: 04/07/2009
Pages: 374
ISBN-13: 9780615278841
ISBN-10: 0615278841
Language: English

Full Description

It seems unthinkable today-but a quarter-century ago, when personal computers were still new, Steve Jobs was cast out of Apple. The year was 1985. IBM and Microsoft dominated the computing world. The revolutionary Macintosh, launched with such fanfare the year before, was foundering. And Jobs, the guiding force at Apple from the beginning, seemed a threat to his own company. West of Eden-a national best-seller when it first appeared in 1989, now updated with a new introduction-tells how Jobs lured John Sculley from Pepsi-Cola to lead Apple into the future and then found himself pushed into exile. This kind of corporate intrigue was far from the entrepreneurial innocence of Apple's early years. But this is more than a tale of corporate upheaval. It's a story of America in the '80s, when computers seemed as much a threat as a promise, conformity ruled in the corporate suites, and a desire to change the world was almost automatically suspect. It is the story of a visionary's fall.

About the Author

Frank Rose is the author of The Sea We Swim In and The Art of Immersion , a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune , he now teaches global business executives as faculty director of Columbia University's Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia's pioneering Digital Storytelling Lab.

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