West of Eden: The End of Innocence at Apple Computer

West of Eden: The End of Innocence at Apple Computer

By Frank Rose

Award-winning journalist Frank Rose provides a riveting, behind-the-scenes account of a business and a technology in tormoil. The fall of Steve Jobs, the visionary entrepreneur who founded Apple Computer, is also the story of a freewheeling California youth culture on a collision course with corporate America.


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Book Information

Publisher: Stuyvesant Street Press
Publish Date: 04/07/2009
Pages: 374
ISBN-13: 9780615278841
ISBN-10: 0615278841
Language: English

Full Description

It seems unthinkable today-but a quarter-century ago, when personal computers were still new, Steve Jobs was cast out of Apple. The year was 1985. IBM and Microsoft dominated the computing world. The revolutionary Macintosh, launched with such fanfare the year before, was foundering. And Jobs, the guiding force at Apple from the beginning, seemed a threat to his own company. West of Eden-a national best-seller when it first appeared in 1989, now updated with a new introduction-tells how Jobs lured John Sculley from Pepsi-Cola to lead Apple into the future and then found himself pushed into exile. This kind of corporate intrigue was far from the entrepreneurial innocence of Apple's early years. But this is more than a tale of corporate upheaval. It's a story of America in the '80s, when computers seemed as much a threat as a promise, conformity ruled in the corporate suites, and a desire to change the world was almost automatically suspect. It is the story of a visionary's fall.

About the Author

Frank Rose is currently writing a book about the future of narrative in the Internet age and posting on the subject at his Deep Media blog. He has been a contributing editor at Wired since 1999, writing about such topics as the Year Zero alternate reality game, Sony's gamble on the PlayStation 3, and the rise of Philip K.

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