The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Frank Rose

"Wired" contributing editor Rose examines how the digital generation is remaking Hollywood, Madison Avenue, and the way stories are told.

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Book Information

Publisher: W. W. Norton & Company
Publish Date: 02/21/2011
Pages: 368
ISBN-13: 9780393076011
ISBN-10: 0393076016
Language: English

Full Description

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate--as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

About the Author

Frank Rose is the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business

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