Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We T

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

By Frank Rose

"Wired" contributing editor Rose examines how the digital generation is remaking Hollywood, Madison Avenue, and the way stories are told.


Quantity Price Discount
List Price $18.95  
1 - 24 $16.11 15%
25 - 99 $13.27 30%
100 - 499 $12.32 35%
500 + $11.94 37%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

Non-returnable discount pricing


Book Information

Publisher: W. W. Norton & Company
Publish Date: 03/05/2012
Pages: 384
ISBN-13: 9780393341256
ISBN-10: 0393341259
Language: English

Full Description

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate--as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.

About the Author

Frank Rose is the author of The Sea We Swim In and The Art of Immersion , a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune , he now teaches global business executives as faculty director of Columbia University's Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia's pioneering Digital Storytelling Lab.

Learn More

We have updated our privacy policy. Click here to read our full policy.