What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave
Scott McKain's experience as vice chairman of a rapidly growing $100 million organization, and his client relationships with the world's leading organizations, have convinced him that there is a stunning difference between what customers want and what most organizations offer. This widening gulf creates dissatisfaction, distrust, and-worst of all for any business-disloyalty.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $21.99 |
Non-returnable discount pricing
$21.99
Book Information
| Publisher: | Nelson Business |
|---|---|
| Publish Date: | 08/16/2005 |
| Pages: | 195 |
| ISBN-13: | 9780785211983 |
| ISBN-10: | 0785211985 |
| Language: | English |
Full Description
Scott McKain's experience as vice chairman of a rapidly growing $100 million organization, and his client relationships with the world's leading organizations, have convinced him that there is a stunning difference between what customers want and what most organizations offer. This widening gulf creates dissatisfaction, distrust, and-worst of all for any business-disloyalty.
What customers really want today is a superior client experience. Sure, they want good service, a good product, and a good price. But what creates client loyalty is the connection created by organizations through the use of these elements along with personalization, differentiation, and emotion.
