What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World
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What We're Saying
We were discussing the new Google eReader via email here last week, when Roy replied with the following: Big Shock: Roy has never used Google anything. I think it's a government conspiracy. Happy Tuesday! READ FULL DESCRIPTION
If you know who Jeff Hayzlett is, it is probably from his appearances on television or his Twitter footprint. But the chief marketing officer of Kodak is now venturing into the wonderful world of analog with his new book, The Mirror Test: Is Your Business Really Breathing? , being released by Business Plus in May. READ FULL DESCRIPTION
Steve Cunningham (@stevecunningham) has started a video business book review site called readitfor. me. He is four reviews into the new site and this might be something you biz books geeks will want to check out. READ FULL DESCRIPTION
The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. READ FULL DESCRIPTION
A few weeks ago, Fred Wilson from avc. com kicked up interest in books that entreprenuers should read. Fred, in particular, made the point that "there is way more insight to be gained from stories than from business books. READ FULL DESCRIPTION
The following excerpt comes from The Network Is Your Customer by David L. Rogers, a book being released tomorrow by Yale University Press. Rogers is the executive director of the Center on Global Brand Leadership, and his book has received endorsements from great thinkers like Jeff Jarvis (What Would Google Do? READ FULL DESCRIPTION
What Would Google Do? by Jeff Jarvis, Collins Business, HarperBusiness, 272 pages, $26. 99, Hardcover, February 2009, ISBN 9780061709715 When Jeff Jarvis, founder of the well-followed blog BuzzMachine, had a problem with the customer service provided by Dell, he sparked what would become an Internet firestorm of criticism that engulfed Dell in a customer service (and public relations) nightmare. READ FULL DESCRIPTION
"Eye-opening, thought-provoking, and enlightening."
"An indispensable guide to the business logic of the networked era."
--Clay Shirky, author of Here Comes Everybody
"A stimulating exercise in thinking really, really big."
--San Jose Mercury News
What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.