Winning Through Platforms: How to Succeed When Every Competitor Has One

Winning Through Platforms: How to Succeed When Every Competitor Has One

By Ted Moser, Charlotte Bloom, and Omar Akhtar

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Every company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book - a how-to-win playbook - shows you the way.


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Book Information

Publisher: Emerald Publishing Limited
Publish Date: 12/10/2023
Pages: 376
ISBN-13: 9781804553015
ISBN-10: 1804553018
Language: English

Full Description

Winning through Platforms is your new go-to guide for modern competitive advantage.

Digital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence-lighting the valuable customer Use journey that was formerly dark.

How will you succeed when your markets get platform-crowded? Three senior advisers to the world's leading technology companies reveal how to win through platforms when every competitor has one.

Winning through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It's a treasure trove of 24 proven platform strategies-such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.

This game-changing playbook will teach you how to:

  • Revitalize your business through strategic use of platforms
  • Design platforms that are compelling to customers and hard for competitors to match
  • Accelerate in-market growth through brand-and-demand excellence that spans your customer's entire platform journey
  • Innovate in high-impact benefit areas to differentiate your platform
  • Elevate your customer's personal platform experience
  • Transform your enterprise and operations to drive superior performance

Every CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.

Learn the platform playbook. Find and apply your plays.

This book forms part of the American Marketing Association (AMA) leadership series.

About the Authors

Ted Moser is a Senior Partner at Prophet, a growth and transformation consultancy, where he helps category-leading digital platform clients to anticipate market evolution, craft distinctive value growth strategies, and realize their ambitions.

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Charlotte Bloom is the CEO of VSNRY, a strategic consulting firm, where she works with visionary leaders to identify and bring to market industry-defining business strategies and innovations. Her clients have successfully launched new businesses, pivoted to more lucrative business models, been acquired and IPO'd.

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Omar Akhtar conducts research and advises companies on best practices in data, technology and go-to-market excellence. His research publications include digital practice benchmarks, maturity models, guides for developing strategies, and frameworks for evaluating people, processes, and technologies.

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