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Word of Mouth Marketing: How Smart Companies Get People Talking (Revised)

Andy Sernovitz

Fully updated and revised, this guide reveals the five essential steps to making word of mouth work and how blogs, communities, viral email, and buzz can build a business.

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Book Information

Publisher: Kaplan Business
Publish Date: 11/01/2006
Pages: 184
ISBN-13: 9781419593338
ISBN-10: 1419593331
Language: English

Full Description

Fully updated and revised, this guide reveals the five essential steps to making word of mouth work and how blogs, communities, viral email, and buzz can build a business. It also features stories on how the first edition of this book affected the businesses of readers.

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