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What do we post on social media sites? Should we only announce marketing related info, or get more personal? Should we have individual accounts, or ones with our company names?
September 24, 2010
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By Samantha Cervino
Samantha Cervino helps you master the power within you to achieve a more satisfying and rewarding life. In The Dragonfly Effect, she draws on the spiritual interpretation of the dragonfly as being symbolic of change from within to achieve self-realization, fostering emotional maturity and the understanding of a deeper meaning of life.
By Jennifer Aaker, Andy Smith
"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.
By Barbara McCarthy, Jennifer Aaker, Andrew Smith
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