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The Dragonfly Effect

What do we post on social media sites? Should we only announce marketing related info, or get more personal? Should we have individual accounts, or ones with our company names?

Book

The Dragonfly Effect

By Jennifer Aaker, Andy Smith

"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.

Book

The Dragonfly Effect: Finding Your Inner Strength, Clarity and Wisdom

By Samantha Cervino

"This book was written to assist you in achieving your own personal success, a well-balanced life and positive loving relationships ... through self-discovery and self-development"--