What people are saying about the power of Selling with Noble Purpose "If you sell based on a deep mission and purpose, revenue will follow. As Lisa Earle McLeod explains in this remarkable book, you have to start with how to change another life. . . then work back from that purpose. " --Tom Rath, bestselling author , StrengthsFinder 2. 0 "Lisa McLeod is the master at helping organizations reframe their sales narrative around purpose, which boosts sales numbers and sales morale alike. " --Dan Pink, bestselling author, Drive and To Sell Is Human "McLeod combines a wealth of field experience with unique insights to drive revenue. " --Dr. Marshall Goldsmith, #1 Leadership Thinker in the World (Thinkers50), Dartmouth Tuck Professor of Management Practice "Creating differentiation is the single biggest challenge for any sales team. Selling with Noble Purpose unpacks how to gain a competitive edge, win the market, and create a tribe of true believers. I loved it. " --Nancy Duarte, CEO and bestselling author.
Published: Wednesday, September 9, 2020
Published by: Wiley
Available in: Hardcover (9781119700883)