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By Lisa Earle McLeod
What people are saying about the power of Selling with Noble Purpose "If you sell based on a deep mission and purpose, revenue will follow. As Lisa Earle McLeod explains in this remarkable book, you have to start with how to change another life. . . then work back from that purpose. " --Tom Rath, bestselling author , StrengthsFinder 2. 0 "Lisa McLeod is the master at helping organizations reframe their sales narrative around purpose, which boosts sales numbers and sales morale alike. " --Dan Pink, bestselling author, Drive and To Sell Is Human "McLeod combines a wealth of field experience with unique insights to drive revenue. " --Dr. Marshall Goldsmith, #1 Leadership Thinker in the World (Thinkers50), Dartmouth Tuck Professor of Management Practice "Creating differentiation is the single biggest challenge for any sales team. Selling with Noble Purpose unpacks how to gain a competitive edge, win the market, and create a tribe of true believers. I loved it. " --Nancy Duarte, CEO and bestselling author.
We've all heard the adage: "No one on their deathbed wishes they'd spent more time at the office. " That adage, though, is misunderstood. It belittles the critical role that meaningful work plays in our lives. Human beings are hardwired for meaning. We want our lives to count for something. Unfortunately, many people see their work as devoid of higher purpose. Instead, they experience work as an endless grind. But it's not the work itself that kills our spirit. It's doing work without meaning. Leading with Noble Purpose provides a roadmap for creating a meaningful and profitable workplace. Building on her bestseller, Selling with Noble Purpose , leadership expert Lisa Earle McLeod reveals how leaders from organizations large and small have grown morale, productivity, and profits by unleashing their Noble Purpose. It's time to liberate your organization from a spreadsheet mentality, so you can create a tribe of true believers who rally around a cause called "the customer. " McLeodandMore. com.
By John Davidson, Darla Noble
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