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Adversaries Into Allies: Master the Art of Ultimate Influence

Bob Burg

The sages asked, Who is mighty. and answered, That person who can control their own emotions and make, of an enemy, a friend. In the bestselling book "The Go-Giver," Bob Burg and John David Mann revolutionized the way we think about success via one very simple lesson: Shifting one s focus from getting to "giving" (constantly and consistently providing value to others) is both very fulfilling and the most profitable way to do business.


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Book Information

Publisher: Portfolio
Publish Date: 10/01/2013
Pages: 250
ISBN-13: 9781591846369
ISBN-10: 1591846366
Language: English

What We're Saying

November 04, 2013

Most business books are social science books. Sometimes they are given the "self help" label, and while business books are often about growing or evolving the self, they are more often about relationships, and how to work with other people to benefit both parties, whether it is manager-to-employee, marketer-to-client, or peer-to-peer. While social science is technically concerned with individual relationships in a society, it isn't too far of a reach to say that organizations are their own small society. READ FULL DESCRIPTION

Full Description

The bestselling co-author of The Go-Giver offers new insights into what it means to be truly influential Faced with the task of persuading someone to do what we want, most of us expect resistance. We see the other person as an adversary and often resort to coercion or manipulation to get our way. But while this approach might bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship is weakened and our influence dramatically decreased. There has to be a better way. Drawing on his own experiences and the stories of other influential people, communication expert Bob Burg offers five simple principles of what he calls Ultimate Influence--the ability to win people to your side in a way that leaves everyone feeling great about the outcome. In the tradition of Dale Carnegie's How to Win Friends and Influence People, Burg offers a tried-and-true framework for building alliances at work, at home, and anywhere else you seek to win people over.

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