Art of Persuasion: Winning Without Intimidation

Art of Persuasion: Winning Without Intimidation

By Bob Burg

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right. After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have--and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking--they were all persuasive.

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Book Information

Publisher: Sound Wisdom
Publish Date: 09/20/2011
Pages: 238
ISBN-13: 9780768413007
ISBN-10: 0768413001
Language: English

Full Description

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have--and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking--they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include:

  • Making People Feel Important
  • Everything is Negotiable
  • Dealing with Difficult People
  • Persuasion in Action
  • What Sets You Apart from the Rest
  • Nuggets of Wisdom
Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime--filled with one success after another!

About the Author

Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.

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