The 2021 Porchlight Business Book Awards longlist is here!

Anthro-Vision: A New Way to See in Business and Life

Gillian Tett

In an age when the business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett presents a radically different strategy for success: businesses can revolutionize their understanding of behavior by studying consumers, markets, and organizations through an anthropological lens.

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Book Information

Publisher: Avid Reader Press / Simon & Schuster.
Publish Date: 06/08/2021
Pages: 304
ISBN-13: 9781982140960
ISBN-10: 1982140968
Language: English

What We're Saying

November 18, 2021

"The authors who make up this year’s Porchlight Business Book of the Year Awards longlist gift us with a feast of new ideas to explore and, even more valuable, a renewed sense of possibility.” READ FULL DESCRIPTION

June 08, 2021

Books to Watch | June 8, 2021

By Dylan Schleicher, Gabbi Cisneros, Emily Porter

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June 01, 2021

Gillian Tett explains how the tools of anthropology can be used in every aspect of our life and work to better understand what is happening around us and why—and how to make it work better. READ FULL DESCRIPTION

November 24, 2021

Dylan Schleicher, Porchlight's Marketing and Editorial Director, takes a glimpse inside the best Management & Workplace Culture books of 2021. READ FULL DESCRIPTION

Full Description

In an age when the business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett presents a radically different strategy for success: businesses can revolutionize their understanding of behavior by studying consumers, markets, and organizations through an anthropological lens. Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology--the study of human culture. Anthropologists train to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestl , Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. Lively, lucid, and practical, Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today's ever-evolving world.

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