Anthro-Vision: A New Way to See in Business and Life

Anthro-Vision: A New Way to See in Business and Life

By Gillian Tett

"In an age when business and finance are dominated by technology and data analysis, award-winning journalist and anthropology PhD Gillian Tett presents a radically different strategy for success: businesses and investors can revolutionize their understanding of behavior by studying consumers, markets, and organizations through an anthropological lens"--Jacket.


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Book Information

Publisher: Avid Reader Press / Simon & Schuster
Publish Date: 06/08/2021
Pages: 304
ISBN-13: 9781982140960
ISBN-10: 1982140968
Language: English

What We're Saying

December 16, 2021

We didn't get everything we were hoping for out of 2021, but we got a lot of great books! READ FULL DESCRIPTION

November 24, 2021

Dylan Schleicher, Porchlight's Marketing and Editorial Director, takes a glimpse inside the best Management & Workplace Culture books of 2021. READ FULL DESCRIPTION

November 18, 2021

"The authors who make up this year’s Porchlight Business Book of the Year Awards longlist gift us with a feast of new ideas to explore and, even more valuable, a renewed sense of possibility.” READ FULL DESCRIPTION

June 08, 2021

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June 01, 2021

Gillian Tett explains how the tools of anthropology can be used in every aspect of our life and work to better understand what is happening around us and why—and how to make it work better. READ FULL DESCRIPTION

Full Description

While today's business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society's most urgent challenges. Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology--the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. "Fascinating and surprising" (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today's ever-evolving world.

About the Author

Gillian Tett oversees global coverage of the financial markets for the Financial Times , the world's leading newspaper covering finance and business.

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