Better Business: How the B Corp Movement Is Remaking Capitalism

Christopher Marquis

A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone's future


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Book Information

Publisher: Yale University Press
Publish Date: 09/13/2020
Pages: 312
ISBN-13: 9780300247152
ISBN-10: 030024715X
Language: English

What We're Saying

December 22, 2020

We will be announcing the overall winner of the 2020 Porchlight Business Book Awards on January 14. Until then, we thought we'd take a look back at the rest of the books on the list. Today, we have the runners up in the Management & Workplace Culture category, and a look inside the book we chose as the best among them. READ FULL DESCRIPTION

December 03, 2020

These are the 40 books we found represent the year best in one way or another. They help us make sense of the challenges 2020 has presented us with, understand the depths of the existing cracks it has exposed in our society, and offer solutions to solve the many truly monumental challenges we face—together. READ FULL DESCRIPTION

Full Description

A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone's future--"a valuable guide to an important force" (Financial Times) "An important blueprint for how businesses can and should be both successful and a force for good."--Rose Marcario, President and CEO, Patagonia "Better Business is the book to read if you want to put values and purpose at the center of your company. It's an inspiring book with great insights to share."--Jerry Greenfield, co-founder, Ben & Jerry's Gold Medalist in the Business Ethics category, 2021 Axiom Business Book Awards and longlisted for the 2020 Porchlight Business Book Awards Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form--the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement's founders and leading figures, Marquis's book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.

About the Author

Christopher Marquis is the Samuel C. Johnson Professor in Global Sustainable Enterprise and Professor of Management at Cornell University.

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