Beyond the Core: Expand Your Market Without Abandoning Your Roots

Beyond the Core: Expand Your Market Without Abandoning Your Roots

By Chris Zook

Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy.


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List Price $35.00  
1 - 24 $28.00 20%
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Book Information

Publisher: Harvard Business Review Press
Publish Date: 01/01/2004
Pages: 240
ISBN-13: 9781578519514
ISBN-10: 1578519519
Language: English

What We're Saying

August 10, 2007

After a summer hiatus, we return with a great interview. In this podcast, I talk with Chris Zook, author of Unstoppable: How to Identify Hidden Assets, Redefine the Core, and Fuel Future Growth. This book is the final in a business trilogy of sorts. READ FULL DESCRIPTION

May 16, 2007

Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth by Chris Zook, Harvard Business School Press, 208 pages, $29. 95 Hardcover, May 2007, ISBN 9781422103661. You expect to find trilogies in fantasy or science fiction literature. READ FULL DESCRIPTION

April 24, 2007

Chris Zook is the head of Bain's Strategy Practice and the author of three books on growth. Michael Porter created the framework for how most think about strategy. Zook's work provide clues on how to improve your chance of success. READ FULL DESCRIPTION

December 30, 2008

"It's tough to decide what to become if you don't know who you are. " *From a Q&A with Zook. This week over at inBubbleWrap, we're giving away Chris Zook's Beyond the Core, one of the books featured in The 100 Best Business Books of All Time. READ FULL DESCRIPTION

September 12, 2008

The Breakthrough Imperative: How the Best Managers Get Outstanding Results by Mark Gottfredson and Steve Schaubert, Collins, 367pages, $26. 95, Hardcover, March 2008, ISBN 9780061358142 Bain & Company have produced some of the best books coming out of consulting industry over the last decade. Chris Zook's trilogy--Profit from the Core, Beyond the Core, and Unstoppable--is a treatise on the benefits of strategic focus in any organization. READ FULL DESCRIPTION

January 13, 2009

Todd wrote a great extended piece about Chriz Zook's Core trilogy last Wednesday that, if you missed, is well worth going back for. However, if you're looking for the full Sattersten experience, you'll want check out the video below in which he discusses Beyond the Core, one of The 100 Best Business Books of All Time. READ FULL DESCRIPTION

January 07, 2009

The Core Trilogy

By Porchlight

I am a big fan of Chris Zook's work. He is a partner at Bain & Company and he has spent alot of time researching what companies should do from a strategic point of view to be successful. Zook offers sobering statistics for the success of new ventures and equally inspiring numbers for the power that market leaders have in their industries. READ FULL DESCRIPTION

September 02, 2011

We're excited to announce an updated and expanded paperback version of The 100 Best Business Books of All Time available 11/1/11 from Portfolio. More content--expanded reviews of the Takeaway chapter books (including Thinkertoys, The First 90 Days, Beyond the Core, and The Lexus and the Olive Tree); new sidebars (including decision-making, visual thinking, and 1982, the watershed year for business books); and a new introduction and closing manifesto--means more for you to learn and enjoy. The perfect book for you to put on your Christmas list and read to inspire you for the new year! READ FULL DESCRIPTION

March 06, 2012


By Sally Haldorson

We've spent a lot of time with Chris Zook. Not the man himself, but his work. When we were prepping the material for The 100 Best Business Books of All Time, Jack and Todd were still unsure of what the exact construction of the book would look like, but we were sure of one thing: Chris Zook had to be included in the book. READ FULL DESCRIPTION

Full Description

All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best. Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, Beyond the Core 1) identifies the adjacency pattern that most dramatically increases the odds of success: relentless repeatability; 2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations. Beyond the Core shows how to find and leverage the best avenues for growth--without damaging the heart of the firm.

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