The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails
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|Publisher:||Thomas Nelson Publishers|
What We're Saying
Over on the Excerpts and Essays Blog, we have two posts from Scott McKain about his new book Collapse of Distinction. The first is the problem and is called The Destroyers of Differentiation. His second piece is the solution and is titled Four Cornerstones of Distinction. READ FULL DESCRIPTION
Four Cornerstones of Distinction by Scott McKain It all begins with a simple question:"How can our customers and prospects tell the difference between us and our competition? " Here's what I find absolutely amazing -- the most prevalent answer I hear from highly successful and sophisticated marketing leaders in a wide array of industries is: "I don't know. " Distinction is like a vaccine for your organization. READ FULL DESCRIPTION
The Three Destroyers of Differentiation by Scott McKain There was a time not too long ago when Chevy owners felt superior to those poor souls driving a Ford -- and vice versa. A person gained identification through the goods that they purchased, the stores where they shopped, the institutions where they invested -- no matter the level of price or sophistication of the product. Now, however, over the past several years we have seen the homogenization of practically everything. READ FULL DESCRIPTION
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If a business is going to thrive, it has to rise above the fray. McKain helps business owners understand the reasons behind the current quagmire of stifling sameness, and offers the tools companies need to stand out from the competition.
From the Publisher:
Can your customers tell the difference between you and the competition?
It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain.
If a business is going to thrive, it has to rise above the fray. In "The Collapse of Distinction," McKain will help you understand the reasons behind the current quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition.
"In challenging economic times, this is the one book every business owner MUST read. "Collapse of Distinction" is further evidence that Scott McKain is the premiere business communicator of our time. Not only has Scott produced extraordinary results in his own businesses by adhering to these principles, but he makes it simple for you to do so as well. By following the easily applied concepts from "Collapse of Distinction," you will set the standard of excellence for your industry and make your competition irrelevant." -- Joseph Michelli, PhD, speaker, consultant, and author of "The Starbucks Experience," "The New Gold Standard," and "When Fish Fly"
"Differentiation is not an option in business. In a world where the word 'commodity' has become the norm, Scott McKain clarifies the all-important (and all-profitable) strategy to become different, become distinct, and become dominant in your marketplace. Buy this book. Read it. And put it into practice." -- Jeffrey Gitomer, author of "The Little Red Book of Selling"
"The primary need today is to constantly present ourselves as different from-and better than-those we compete with! Scott McKain's latest book, "Collapse of Distinction," is a must-read for any professional or organization attempting to creatively differentiate from the competition. I predict this book will be a massive hit!" -- Don Hutson, co-author of the #1 "New York Times" bestseller "The One Minute Entrepreneur," and CEO of U. S. Learning
"In these uncertain economic times, we need new and refreshing ideas about how to move forward. Scott McKain's "Collapse of Distinction "may just save our sanity and common sense with his positive approach to business and life itself." -- Joe Bonsall, thirty-five year member of legendary music group, The Oak Ridge Boys, and author of the best-selling book "G.I. Joe and Lillie"
"If I can't tell the difference between you and your competitor, why should I spend my money with you? The answer to that question is the key to your survival and success. Scott McKain's new book teaches how to answer that question-the right way!" -"-"Larry Winget, television personality and New York Times best-selling author of "People Are Idiots and I Can Prove It "