Design Leadership: How Top Design Leaders Build and Grow Successful Organizations

Design Leadership: How Top Design Leaders Build and Grow Successful Organizations

By Richard Banfield

What does it take to be the leader of a design firm or group. We often assume they have all the answers, but in this rapidly evolving industry they're forced to find their way like the rest of us. So how do good design leaders manage. If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America.

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Book Information

Publisher: O'Reilly Media
Publish Date: 01/12/2016
Pages: 172
ISBN-13: 9781491929209
ISBN-10: 1491929200
Language: English

Full Description

What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry they're forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America.

Based on scores of interviews he conducted over a two-year period--from small companies to massive corporations like ESPN--author Richard Banfield covers a wide range of topics, including:

  • How design leaders create a healthy company culture
  • Innovative ways for attracting and nurturing talent
  • Creating productive workspaces, and handling remote employees
  • Staying on top of demands while making time for themselves
  • Consistent patterns among vastly different leadership styles
  • Techniques and approaches for keeping the work pipeline full
  • Making strategic and tactical plans for the future
  • Mistakes that design leaders made--and how they bounced back

About the Author

Richard is a the CEO and co-founder of Boston-based user experience agency Fresh Tilled Soil. He started his tech career with MultiChoice, Africa's largest broadcast communication and Internet company. He then left MultiChoice to become co-founder of Acceleration, an international adtech business headquartered in London (now owned by advertising giant WPP).

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