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End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

Brian Solis

"Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval"--

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Book Information

Publisher: John Wiley & Sons
Publish Date: 10/18/2011
Pages: 304
ISBN-13: 9781118077559
ISBN-10: 1118077555
Language: English

What We're Saying

February 22, 2013

Predicting the future can be difficult. Some would say it's impossible. Yet in many predictions, there are things that resonate, things that seem close enough in proximity to the logical flow of events that we see their likelihood. READ FULL DESCRIPTION

November 08, 2011

This new book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution, by new media expert Brian Solis, is another firm reminder to companies that understanding social media will help them better understand their customers. In 2010, Nielsen research determined that 22. 7 percent of people were using social networks, up 43 percent over the previous year. READ FULL DESCRIPTION

October 08, 2015

Brian Solis on Business and Books

By Dylan Schleicher

Brian Solis tells us what question in business he's most interested in answering, and what business books have inspired him so far on his journey. READ FULL DESCRIPTION

October 07, 2015

A Q&A with Brian Solis

By Dylan Schleicher

Brian Solis talks to us about experience architecture, how to implement it throughout a company, and get it right throughout the customer's journey with your company. READ FULL DESCRIPTION

Full Description

From the Publisher:
Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's "The End of Business As Usual" explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval.


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