Lead Right for Your Company's Type: How to Connect Your Culture with Your Customer Promise

Lead Right for Your Company's Type: How to Connect Your Culture with Your Customer Promise

By William Schneider

One size does not fit all! Success for your organization begins with knowing your unique business and which leadership practices are the right fit.


Quantity Price Discount
List Price $27.95  
1 - 24 $23.76 15%
25 - 99 $17.33 38%
100 - 249 $16.77 40%
250 - 499 $16.21 42%
500 + $15.93 43%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

Non-returnable discount pricing


Book Information

Publisher: Amacom
Publish Date: 07/20/2017
Pages: 224
ISBN-13: 9780814437995
ISBN-10: 0814437990
Language: English

What We're Saying

November 08, 2017

Our General Manager Sally Haldorson led our search for the five best books on leadership and strategy published in 2017, and discusses here those we chose in the end. READ FULL DESCRIPTION

July 27, 2017

William Schneider can help you ensure that your enterprise is a living system that is “continually adapting, learning, and developing.” READ FULL DESCRIPTION

Full Description

Lead Right for Your Company's Type will help you find the best strategies for success for your unique business.

Every year, businesses needlessly fail because they adapted the wrong strategies suited for their organization's strengths. A mid-tier retail chain is derailed by leadership demands for superior products instead of reliably low prices. A software giant is brought to its knees by prioritizing profits over innovation. A small arts college is destabilized by top-down rules designed for a predictable and dependable company. There is no one-size-fits-all game plan for success when it comes to the wide array of businesses today. Success starts with knowing the kind of business you're really in.

In Lead Right for Your Company's Type, learn the four categories that every enterprise falls into, depending on their customer promise:

  • customized (e.g., ad agency),
  • predictable and dependable (e.g., utility company),
  • benevolent (e.g., educational institution),
  • and best in class (e.g., high-tech company like Apple).

Then follow a proven five-step process to help you in diagnosing your organization's ills and stop them at their source. Apply the wrong practices and the mismatch pulls the enterprise apart. However, when leadership practices fit the customer promise and company type, the organization thrives.

About the Author

William E. Schneider, Ph.D. is a consulting psychologist and co-owner of Corporate Development Group (CDG), a leadership and organizational development firm. He is the author of The Reengineering Alternative.

Learn More

We have updated our privacy policy. Click here to read our full policy.