Lead Right for Your Company's Type: How to Connect Your Culture with Your Customer Promise
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What We're Saying
Our General Manager Sally Haldorson led our search for the five best books on leadership and strategy published in 2017, and discusses here those we chose in the end. READ FULL DESCRIPTION
William Schneider can help you ensure that your enterprise is a living system that is “continually adapting, learning, and developing.” READ FULL DESCRIPTION
Lead Right for Your Company's Type will help you find the best strategies for success for your unique business.
Every year, businesses needlessly fail because they adapted the wrong strategies suited for their organization's strengths. A mid-tier retail chain is derailed by leadership demands for superior products instead of reliably low prices. A software giant is brought to its knees by prioritizing profits over innovation. A small arts college is destabilized by top-down rules designed for a predictable and dependable company. There is no one-size-fits-all game plan for success when it comes to the wide array of businesses today. Success starts with knowing the kind of business you're really in.
In Lead Right for Your Company's Type, learn the four categories that every enterprise falls into, depending on their customer promise:
- customized (e.g., ad agency),
- predictable and dependable (e.g., utility company),
- benevolent (e.g., educational institution),
- and best in class (e.g., high-tech company like Apple).
Then follow a proven five-step process to help you in diagnosing your organization's ills and stop them at their source. Apply the wrong practices and the mismatch pulls the enterprise apart. However, when leadership practices fit the customer promise and company type, the organization thrives.