Marketing Strategy for Creative and Cultural Industries
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $66.95 |
Non-returnable discount pricing
$66.95
Book Information
| Publisher: | Routledge |
|---|---|
| Publish Date: | 02/12/2016 |
| Pages: | 260 |
| ISBN-13: | 9781138913639 |
| ISBN-10: | 1138913634 |
| Language: | English |
Full Description
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
