Marketing Strategy for the Creative and Cultural Industries
Quantity | Price | Discount |
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List Price | $54.95 |
$54.95
Book Information
Publisher: | Routledge |
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Publish Date: | 09/17/2020 |
Pages: | 324 |
ISBN-13: | 9780367419776 |
ISBN-10: | 0367419777 |
Language: | English |
Full Description
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:
- taking a strategic approach to developing marketing plans;
- bringing together strategic planning, market research, goal setting, and marketing theory and practice;
- explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.
With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.