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Power Play: Tesla, Elon Musk, and the Bet of the Century

Tim Higgins

The outrageous inside story of Elon Musk and Tesla’s bid to build the world’s greatest car—from award-winning Wall Street Journal tech and auto reporter Tim HigginsElon Musk is among the most controversial titans of Silicon Valley.

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Book Information

Publisher: Doubleday Books
Publish Date: 08/03/2021
Pages: 384
ISBN-13: 9780385545457
ISBN-10: 0385545452
Language: English

What We're Saying

July 27, 2021

Reading award-winning Wall Street Journal tech and auto reporter Tim Higgins's wonderful and in-depth new book about the history of Tesla, I couldn't help wondering what the story would have been like without the oversized ego of Elon Musk involved, or help thinking that I'd like to read that story more. READ FULL DESCRIPTION

August 03, 2021

Books to Watch | August 3, 2021

By Dylan Schleicher, Gabbi Cisneros, Emily Porter

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Full Description

The outrageous inside story of Elon Musk and Tesla’s bid to build the world’s greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins

Elon Musk is among the most controversial titans of Silicon Valley. To some he’s a genius and a visionary; to others he’s a mercurial huckster. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.

When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.

But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla’s worst enemy—his antics more than once took the company he had initially funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?

Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds—and changed the future.

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