Power Play: Tesla, Elon Musk, and the Bet of the Century

Power Play: Tesla, Elon Musk, and the Bet of the Century

By Tim Higgins

"Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial con artist. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car"--.


Quantity Price Discount
List Price $30.00  
1 - 24 $25.50 15%
25 - 99 $18.60 38%
100 - 249 $18.00 40%
250 - 499 $17.40 42%
500 + $17.10 43%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

Non-returnable discount pricing


Book Information

Publisher: Doubleday Books
Publish Date: 08/03/2021
Pages: 400
ISBN-13: 9780385545457
ISBN-10: 0385545452
Language: English

What We're Saying

August 03, 2021

Books to Watch | August 3, 2021

By Dylan Schleicher, Gabbi Cisneros, Emily Porter


July 27, 2021

Reading award-winning Wall Street Journal tech and auto reporter Tim Higgins's wonderful and in-depth new book about the history of Tesla, I couldn't help wondering what the story would have been like without the oversized ego of Elon Musk involved, or help thinking that I'd like to read that story more. READ FULL DESCRIPTION

Full Description

A WALL STREET JOURNAL BUSINESS BESTSELLER - The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning Wall Street Journal tech and auto reporter Tim Higgins. "A deeply reported and business-savvy chronicle of Tesla's wild ride." --Walter Isaacson, New York Times Book Review

Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla's success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals--pressured by investors, hobbled by whistleblowers. Musk often found himself in the public's crosshairs, threatening to bring down the company he had helped build. Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds--and changed the future.

About the Author

Tim Higgins is an automotive and technology reporter for The Wall Street Journal. He appears regularly as a contributor on CNBC. His writing has won several awards from the Society for Advancing Business Editing and Writing, and he is a five-time finalist for the Livingston Awards.

Learn More

We have updated our privacy policy. Click here to read our full policy.