Predictably Irrational: The Hidden Forces That Shape Our Decisions (Revised, Expanded)

Predictably Irrational: The Hidden Forces That Shape Our Decisions (Revised, Expanded)

By Dan Ariely

"A marvelous book thought provoking and highly entertaining. " Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser. " George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary. " New York Times Book Review Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.


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Book Information

Publisher: Harper
Publish Date: 05/19/2009
Pages: 400
ISBN-13: 9780061854545
ISBN-10: 0061854549
Language: English

What We're Saying

December 17, 2008

Business Pundit knows business books well, and has chosen the 10 from 2008 they think are the best. I think they have the right idea in describing the popular feelings of the year: 2008 came in two parts. Part I, which ran through Bear Stearns, carried the vestiges of prior years, when we thought we could get away with everything, never anticipating that in actuality, everything would get away from us. READ FULL DESCRIPTION

December 10, 2008

While we're in the midst of announcing the shortlists for our annual awards, I think it behooves us to look at what others found worthy of the "best" title. Last week, BusinessWeek gave their blessing to what they see as The Best Business Books of 2008 in an article by Hardy Green. The following books made the article: The Trillion Dollar Meltdown by Charles R. READ FULL DESCRIPTION

December 04, 2008

The books on our 2008 shortlist for the New Perspectives Category are: Creating A World Without Poverty: Social Business and the Future of Capitalism by Muhammad Yunus with Karl Weber (PublicAffairs, January 2008) Yunus was awarded the Nobel Peace Prize in 2006 for his work in creating the Grameen Bank and evangelizing the use of micro-credit lending to alleviate poverty. He believes the next wave of possibility is social business: organizations whose purposes shift from generating profits to solving the problems of those in poverty. The Drunkard's Walk: How Randomness Rules Our Lives by Leonard Mlodinow (Pantheon, May 2008) The Drunkard's Walk is a wonderful addition to a growing category that Amazon recently called "Why We Act This Way. READ FULL DESCRIPTION

November 18, 2008

Airport retailer Hudson Booksellers has announced its best books of 2008, and chosen five in the business category. They are: Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely, HarperCollins Outliers: The Story of Success by Malcolm Gladwell, Little Brown and Company Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple) by Jeffrey Kluger, Hyperion Books Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming by Fred Krupp & Miriam Horn, W. W. READ FULL DESCRIPTION

November 05, 2008

Amazon has posted its editors' picks for 2008. In the Business & Investing category, they chose: The Snowball: Warren Buffett and the Business of Life by Alice Schroeder, Bantam A Sense of Urgency by John P. Kotter, Harvard Business School Press (Jack Covert Selects) The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema, Jossey-Bass The Momentum Effect: How to Ignite Exceptional Growth by J. READ FULL DESCRIPTION

August 05, 2008

The other day I had an interesting conversation with the two Brafman brothers -- Ori and Rom -- who wrote Sway: The Irresistible Pull of Irrational Behavior. Turns out we shouldn't always trust our gut instinct. I just posted the podcast if you'd like to learn why that's true. READ FULL DESCRIPTION

July 21, 2008

The Penguin Blog has an excellent post on behavioral economics and why people buy more Penguin Classics than other publishers. Sales Managaer Fiona Buckland has obviously been following business literature, as she references not only the classic Why We Buy, but also recenty released Predictable Irrational and Nudge--the latter of which they've recently acquired the paperback rights to and will be releasing in January. (In her post, Buckland also links to a great review of Predictably Irrational from The Guardian) Seth Godin had a very interesting post on the profitability of The Long Tail on Friday. READ FULL DESCRIPTION

July 16, 2008

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely, Harper, 280 pages, $25. 95, Hardcover, February 2008, ISBN 9780061353239 We've all been there--the skin-to-strip adhesive is beginning to give, and it's clearly time to give the Band-Aid the ol' yank. That truism from mom--"fast and easy"--rings true, but does it really? READ FULL DESCRIPTION

July 02, 2008

MarketingProfs recently posted two of their podcasts from their annual Business-to-Business Forum. The first being Dan Ariely's, author of Predictably Irrational, keynote on "Unlocking Customer Behavior. . READ FULL DESCRIPTION

May 06, 2008

A book that's seen a lot of press and hit the bestseller lists this year is Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely. Paul Dunay over at MarketingProfs had a chance to interview Dan. You can listen to that interview here. READ FULL DESCRIPTION

March 18, 2008

The New York Times Sunday Book Review had a great article on Predictably Irrational: A Behavioral Economist's Startling Insights for Irrationally Better Living by Dan Ariely. We've had several good reads on this book, one the reviewer calls "a far more revolutionary book than its unthreatening manner lets on. " Writer David Berreby tells us that: Another sign that times are changing is "Predictably Irrational," a book that both exemplifies and explains this shift in the cultural winds. READ FULL DESCRIPTION

December 30, 2009

Yesterday, you got a brief look into Rebecca Schlei Hartman's immense brain. Today, we will glimpse the bizarre workings of her husband's. Robbie Hartman is the author of one of my favorite lines in recent years: Though I fully support guns, children, the flag and American entrepreneurship, I do not condone guns that shoot flags at children for money. READ FULL DESCRIPTION

April 13, 2009

Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky, Penguin Books, 344 pages, $16. 00, Paperback, February 2009, ISBN 9780143114949 Everyone seems to have a vague idea of what sociology is. But a high school history class, or the course you took in college to cover some elective requirement, is about as far as we usually get in that understanding. READ FULL DESCRIPTION

January 08, 2009

Free Market Madness: Why Human Nature Is at Odds with Economics and Why It Matters by Peter A. Ubel, Harvard Business School Press, 272 pages, $26. 95, Hardcover, January 2009, ISBN 9781422126097 Peter A. READ FULL DESCRIPTION

May 20, 2010

In a sidebar from his new book, The Upside of Irrationality, Dan Ariely has a piece called "Blogging for Treats. " "Now think about blogging. The number of blogs out there is astounding, and it seems that almost everyone has a blog or is thinking about starting one. READ FULL DESCRIPTION

December 02, 2015

We conclude our series of looks "inside the longlist" with a look inside this year's Finance and Economics category. READ FULL DESCRIPTION

Full Description

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational

"A marvelous book... thought provoking and highly entertaining."

--Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."

--George Akerlof, 2001 Nobel Laureate in Economics


--New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

About the Author

Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality , and The (Honest) Truth About Dishonesty. He is the James B.

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