What Works: Gender Equality by Design
What We're Saying
Big ideas and new perspectives someday become, once enacted, status quo. It will take a while, but the first step is often powerful voices writing powerful books. READ FULL DESCRIPTION
Behavioral scientist Iris Bohnet presents 36 research-based design suggestions to circumvent the unconscious biases that prevent gender equality in organizations. READ FULL DESCRIPTION
800-CEO-READ has selected What Works: Gender Equality by Design by Iris Bohnet (Belknap Press) as the 2016 Business Book of the Year. READ FULL DESCRIPTION
These eight books, the top in their category, make up the shortlist for the 2016 800-CEO-READ Business Book Award. READ FULL DESCRIPTION
If you're going to read 40 business books published in 2016, make them this 40—or, I suppose, choose from among them. READ FULL DESCRIPTION
"Compelling, lucid, and filled with actionable insights, What Works draws from a deep well of research to explain how we can end gender inequality."--Adam Grant, author of Give and Take and Originals
"A pathbreaking work, packed with insights on every page... The best book ever written on behavioral science and discrimination."--Cass Sunstein, coauthor of Nudge
A Financial Times/McKinsey Business Book of the Year Award Finalist
Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people's minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts. Presenting research-based solutions, Iris Bohnet hands us the tools we need to move the needle in classrooms and boardrooms, in hiring and promotion, benefiting businesses, governments, and the lives of millions.
What Works is built on new insights into the human mind. It draws on data collected by companies, universities, and governments in Australia, India, Norway, the United Kingdom, the United States, Zambia, and other countries, often in randomized controlled trials. It points out dozens of evidence-based interventions that could be adopted right now and demonstrates how research is addressing gender bias, improving lives and performance. What Works shows what more can be done--often at shockingly low cost and surprisingly high speed.