Book Excerpts
Especially when buying books in bulk, it can help to read the first few pages—or chapters—before making a final decision. We share excerpts from upcoming and newly released business books and other nonfiction genres to help guide your next purchasing decision.
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Blog / Excerpts
Zombie Loyalists: Using Great Service to Create Rabid Fans
By Porchlight
Dr. Shanklove: Or, How I Learned to Stop Worrying and Love Zombies with Peter Shankman
Categories: excerpts
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Blog / Excerpts
The Best Place to Work
By Porchlight
Ron Friedman on "The Defining Feature of Renowned Artists, Star Athletes, and Successful Organizations."
Categories: excerpts
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Blog / Excerpts
A Year with Peter Drucker
By Porchlight
Joseph A. Maciariello's new book allows you to spend a full year in the teachings of "the father of management."
Categories: excerpts
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Blog / Excerpts
Twitter Is Not a Strategy
By Porchlight
"Regardless of whether it is cola or computers being sold, the exploding array of digital channels presents increased opportunities to connect and confuse."
Categories: excerpts
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Blog / Excerpts
Chinese Rules
By Porchlight
Tim Clissold's Mr. China is one of the great books on China's rise. He is now back with a new book, Chinese Rules, to update the situation there.
Categories: excerpts, narrative-biography
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Blog / Excerpts
Growth Hacker Marketing
By Porchlight
Growth hacking can be used to sniff out and unearth information as valuable as truffles. But, as Ryan Holiday tells us, it requires a new mindset.
Categories: excerpts
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Blog / Excerpts
Megaupload: Crooks or Corsairs?
By Porchlight
Rodolphe Durand Jean-Philippe Vergne by Rodolphe Durand & Jean-Philippe Vergne Kim Dotcom and his company Megaupload have just crossed over to the dark side. What can we learn from this contemporary pirate’s tale? Once a hard-working employee for well-established companies, Kim Dotcom became a crook, stealing for his own good whilst the State desperately tried to make new legislations to prevent file sharing from proliferating.
Categories: excerpts
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Blog / Excerpts
An Excerpt from The Fine Print
By Porchlight
Since Michael did such a fine job in his review of Steven Johnson's Future Perfect on Monday of describing how the future may well be, well. . .
Categories: excerpts
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Blog / Excerpts
Precision Marketing
By Sally Haldorson
The folks over at Kogan Page generously provided us with an excerpt from Sandra Zoratti and Lee Gallagher's book Precision Marketing: Maximizing Revenue Through Relevance. Zoratti is an author and speaker, as well as the Vice President of Marketing, Executive Briefings and Education at Ricoh and manages a business created from former IBM and Ricoh companies located in Boulder, Colorado. She was named the recipient of the 2012 Business Marketer of the Year Award by the Business Marketing Association.
Categories: excerpts
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Blog / Excerpts
Stolen!, an Excerpt from Digital Wars
By Porchlight
Reading JP Mangalindan's recent story about how the browser wars are back in Fortune reminded me of a great book by Charles Arthur that Kogan Page put out in late April. Arthur is The Guardian's technology editor, and the book is Digital Wars: Apple, Google, Microsoft, and the Battle for the Internet. It's a fascinating history, well told and concisely written.
Categories: excerpts