Interviews
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Interviews
Thinker in Residence: G. Richard Shell
By Sally Haldorson
G. Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management and the Chair of the Legal Studies and Business Ethics Department at the Wharton School of the University of Pennsylvania, where he has taught since 1986. He also led the School’s most recent innovation
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Interviews
Thinker in Residence: Jay Baer on Business & Books
By Sally Haldorson
For our final Thinker in Residence installment on Jay Baer, author of Youtility, we asked him to share with us the business question that most inspires him and what books have most influenced him. Read on and enjoy Baer's take on business and books.
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Interviews
Thinker in Residence: A Q&A with Jay Baer
By Sally Haldorson
If you go out of your way to be useful, to give, to help and to assist, you position yourself as a trusted resource in the lives of many who know you. ~Jay Baer
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Interviews
Thinker in Residence: Jay Baer
By Sally Haldorson
Jay Baer is a hype-free digital marketing strategist, speaker, and author. He founded Convince & Convert in 2008 where he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services, and spreads the gospel of social and content
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Interviews
Thinker in Residence: Jackie Huba on Business & Books
By Sally Haldorson
In our final Thinker in Residence installment on Jackie Huba, author of Monster Loyalty, we asked Huba to share with us the business question that most inspires her and what books have most influenced her. Read on and enjoy Huba's take on business and books.
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Interviews
Thinker in Residence: Q&A with Jackie Huba
If companies are just trying to “become more talked about” for its own sake, it’s not going to take off. They need to make sure there’s substance to what they’re communicating and that it really is a conversation. ~Jackie Huba
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Interviews
Thinker in Residence: Jackie Huba, author of Monster Loyalty
By Sally Haldorson
Jackie Huba is the co-author of two books on customer loyalty. Citizen Marketers: When People are the Message documents the emerging world of social media and how brands should begin to embrace a participatory culture.
One of the best things about working at Porchlight is the opportunity to form relationships with the authors who write the books we sell. One of the great things about forming those relationships is that it allows us, when time permits, to ask the authors about their work.