Chapter 11: Big Ideas
The future of business books lies here.
These books take you to unexplored crossroads, connecting common knowledge with the most advanced understandings of the world. New insights appear at these intersections when the walls of academic discipline are removed. The future of business books lies here.
Age of Unreason
Harvard Business Review Press
Out of Control: The New Biology of Machines, Social Systems, and the Economic World
Rise of the Creative Class, Revisited
Emotional Intelligence (Anniversary)
Thinking, Fast and Slow
Farrar, Straus and Giroux.
To Engineer is Human: The Role of Failure in Successful Design
The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath