
Chapter 11: Big Ideas
The future of business books lies here.
These books take you to unexplored crossroads, connecting common knowledge with the most advanced understandings of the world. New insights appear at these intersections when the walls of academic discipline are removed. The future of business books lies here.

Age of Unreason
Charles Handy
Harvard Business Review Press

Out of Control: The New Biology of Machines, Social Systems, and the Economic World
Kevin Kelly
Basic Books

The Rise of the Creative Class, Revisited
Richard Florida
Basic Books

Emotional Intelligence: Why It Can Matter More Than IQ (Anniversary)
Daniel Goleman
Bantam

Thinking, Fast and Slow
Daniel Kahneman
Farrar, Straus and Giroux

To Engineer is Human: The Role of Failure in Successful Design
Henry Petroski
Vintage

The Wisdom of Crowds
Joe Abercrombie
Doubleday Books

Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath
Random House