Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty
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What We're Saying
If you both read and travel regularly, you have most likely purchased a book from Hudson Booksellers. They have 65 bookstores and sell books in over 350 Hudson newsstands in airports and transportation terminals throughout North America. They have been releasing a "best of" list every year since 2007, and announced 2010's list yesterday. READ FULL DESCRIPTION
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Pat Lencioni, Jossey-Bass, 220 pages, $24. 95, Hardcover, February 2010, ISBN 9780787976392 For over ten years, Pat Lencioni has helped define the genre of the business fable. He is most famous for The Five Dysfunctions of a Team, which I thought so highly of that I included it in our collection of The 100 Best Business Books of All Time. READ FULL DESCRIPTION
Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
- Offers a key resource for gaining competitive advantage in tough times
- Shows why the quality of vulnerability is so important in business
- Includes ideas for inspiring customer and client loyalty
- Written by the highly successful consultant and business writer Patrick Lencioni
This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.