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Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath

Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.

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Book Information

Publisher: Random House
Publish Date: 01/02/2007
Pages: 336
ISBN-13: 9781400064281
ISBN-10: 1400064287
Language: English

What We're Saying

January 20, 2009

2008 Best Sellers

By 800-CEO-READ

Below are our 2008 Best Sellers (links open in new windows/tabs) 1. How: Why How We Do Anything Means Everything. . READ FULL DESCRIPTION

January 15, 2009

You may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management. READ FULL DESCRIPTION

October 31, 2008

We've been talking about how to help people, how to focus on what's positive and helpful in the current state of our world, rather than grumbling over the things that are both out of our control and truly uncertain. One of the ways we can do that is by starting a conversation that starts at a personal level. . READ FULL DESCRIPTION

July 16, 2009

Yes, Spring has come and gone and now the lazy days of summer lie ahead. For some anyway. While many go on vacation (perhaps to a Six Flags for a new coaster ride or two) others are still reading away during the hot months of the year. READ FULL DESCRIPTION

March 15, 2013

Each day, all day, we make decisions. Often, these many decisions are simple: what to wear, where to eat, and how best to churn through the tasks on our to-do list. READ FULL DESCRIPTION

July 15, 2008

One of our favorite authors, Dan Heath, is leading a web seminar through The Center for Great Management. Click here to learn more about the seminar and to sign up if you're interested. Here's the description of the event: Virtual Seminar Overview In this era of ever-tougher competition, your company's greatest asset is its managers. READ FULL DESCRIPTION

November 13, 2007

Another list is out: Amazon's Best Books of 2007! You can see the categories by Editors' Picks, Customers' Favorites, the Top 100. . READ FULL DESCRIPTION

March 20, 2013

A New KnowledgeBOX offer!

By Sally Haldorson

If you aren't already aware, 800-CEO-READ powers the business knowledge-building site, KnowledgeBlocks. One of the services KnowledgeBlocks offers is a quarterly book club. For $80, you'll receive 4 quarterly shipments for a total of 9 books per year (see more details and sign up here. READ FULL DESCRIPTION

January 12, 2007

Must-Read: Made To Stick

By 800-CEO-READ

My friend Bob Sutton told me in March 2006 that I needed to watch out for the Heath brothers. Bob said they had a great book coming out and that Dan and Chip were going to be stars. I saw a galley for Made To Stick the next month and I fell in love with it. READ FULL DESCRIPTION

November 20, 2008

Michael Hyatt, President & CEO of Thomas Nelson Publishers, has updated his ten favorite business books. They are: Focus: The Future Of Your Company Depends On It by Al Ries, HarperBusiness Getting Things Done: The Art of Stress-Free Productivity by David Allen, Penguin Books Good to Great: Why Some Companies Make the Leap. . READ FULL DESCRIPTION

June 16, 2009

Check out this awesome mindmap of Made To Stick. Sean at StickyBusinessBooks. com also has a paper bag mindmap for Chris Anderson's The Long Tail. READ FULL DESCRIPTION

June 15, 2009

MBA recommendations

By 800-CEO-READ

Brandon Mendelson has been asking a bunch of experts and professionals, what the top 5 MBA books are and posting them at his blog. There's a lot of titles in the results (approximately 80! ), which goes to show that many people have different opinions about what the best books are. READ FULL DESCRIPTION

April 08, 2009

Inc. Magazine is celebrating 30 years of publication this month and as a part of their coverage have put together "The Business Owner's Bookshelf" - 30 books people running small businesses should read. Here is the list in its entirety: Against the Gods: The Remarkable Story of Risk, by Peter Bernstein (1996) The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, by Guy Kawasaki (2004) The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, by Marc Levinson (2006) Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell, by Nancy F. READ FULL DESCRIPTION

August 30, 2010

We really loved the Heath Brother's first book, What Sticks: Why Some Ideas Work in the World and Others Don't, when it first arrived in our office in 2007. So much, in fact, that we saved the manuscript—something we rarely do due to the staggering amount of books we receive every year. The subtitle was a little unruly, but the ideas spiral-bound up in that plastic cover were concise, well-written, and right on. READ FULL DESCRIPTION

February 05, 2008

Below you'll find the list of our top 25 bestsellers for 2007. Congratulations and thanks to everyone on the list! The Speed of Trust: The One Thing that Changes Everything by Stephen M. READ FULL DESCRIPTION

January 21, 2008

Remember When....

By 800-CEO-READ

So, it was snowing. Not just snowing, but really snowing. You know that snow when you were a kid where the piles were high and went almost to your hips and it was just GREAT? READ FULL DESCRIPTION

January 15, 2008

The day has finally arrived. After careful consideration, the winners have been determined for our first annual Business Book Awards. Nearly 300 titles were submitted which were then critiqued and reviewed by our editorial staff. READ FULL DESCRIPTION

January 02, 2008

Over at the NYTimes, you'll find one of the most viewed articles this week is on innovation. It features Chip and Dan of Made to Stick and Cynthia Barton Rabe of The Innovation Killer. In her 2006 book, "Innovation Killer: How What We Know Limits What We Can Imagine -- and What Smart Companies Are Doing About It," Cynthia Barton Rabe proposes bringing in outsiders whom she calls zero-gravity thinkers to keep creativity and innovation on track. READ FULL DESCRIPTION

December 23, 2009

I was inspired by NPR's Mile HIgh Book Club listing today and thought to myself, "Hey! Lots of people will be grabbing a plane to visit family and friends this weekend - what would business minded people want to read during their travels? " Well, why not pick from the Top 10 business books that we've sold overseas and across borders in 2009? READ FULL DESCRIPTION

May 25, 2007

The art of telling stories

By 800-CEO-READ

Storytelling is an art. It entertains, teaches and shares. From the time we're told the tale of the boy who cried wolf to the stories in newspapers and magazines, our lives are inundated with stories. READ FULL DESCRIPTION

February 08, 2007

Our first LeaveSmarter event was a sticky success! On Tuesday about 60 people braved sub-zero temperatures and gathered at the Eisner to hear Dan and Chip talk about Made to Stick. READ FULL DESCRIPTION

January 30, 2007

Visit the web site Milwaukee's daily newspaper, the Journal Sentinel, to post questions for Dan Heath. He's leading an online chat tomorrow--Wednesday, January 31 at 12:00 noon. Here are a few suggestions to get the conversation started: * Why is the story of Subway's weightloss celebrity, Jared, so sticky? READ FULL DESCRIPTION

February 20, 2007

Made To Sell

By 800-CEO-READ

Made To Stick has spent the past couple of weeks on the Wall Street Journal's Bestseller List. I think you are going to start seeing it appear on some of the other lists in the next month. The buzz for the book continues to build. READ FULL DESCRIPTION

January 10, 2007

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath, Random House, January 2007, $24. 95 Hardcover, 288 Pages, ISBN 1400064287 One of the perks about being in the book industry is meeting some really smart people. In November, at our Author Pow-Wow, I got to meet Dan Heath, one of the authors of Made to Stick: Why Some Ideas Survive and Others Die. READ FULL DESCRIPTION

Full Description

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

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