Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath

Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.

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Book Information

Publisher: Random House
Publish Date: 01/02/2007
Pages: 336
ISBN-13: 9781400064281
ISBN-10: 1400064287
Language: English

What We're Saying

December 17, 2007

After nearly 300 submissions and weeks of intense reading, the 8cr editorial staff has narrowed down the top titles to be considered as the best in 13 categories for the first 800-CEO-READ Business Book Awards. The shortlist for the Best Business Book of 2007 was also announced which includes: The Dream Manager Matthew Kelly The Last Tycoons William D. Cohan Made to Stick Chip and Dan Heath Strengths Finder 2. READ FULL DESCRIPTION

December 13, 2007

Rebecca pointed us all to Amazon's Best Books of 2007 last month, and in light of all the other lists coming out lately, I thought it'd be a good idea to revisit that list and highlight the business titles on it. There were three business categories--Business, Business Narratives, and Finance & Investing. So without further ado, the choice of Amazon's editors were. READ FULL DESCRIPTION

December 11, 2007

John over at Brandy Autopsy has announced his favorite marketing books of the year. Among them are What Were They Thinking? , Wal-Smart, and Made To Stick. READ FULL DESCRIPTION

November 13, 2007

Another list is out: Amazon's Best Books of 2007! You can see the categories by Editors' Picks, Customers' Favorites, the Top 100. . READ FULL DESCRIPTION

October 31, 2007

One trend that has come up in various conversations I've had lately has been the barriers to productivity. There are, of course, the literal barriers of corporate red tape, financing and other practical matters. I also had an invigorating conversation earlier this week about weaknesses as barriers with Dave over at The Freak Factor. READ FULL DESCRIPTION

May 25, 2007

Storytelling is an art. It entertains, teaches and shares. From the time we're told the tale of the boy who cried wolf to the stories in newspapers and magazines, our lives are inundated with stories. READ FULL DESCRIPTION

April 09, 2007

It's interesting how many inquiries we receive regarding "CEO" books. Not from customers, but from the media. There seems to be a fascination with the stories of heroic or villainous business gurus. READ FULL DESCRIPTION

February 20, 2007

Made To Stick has spent the past couple of weeks on the Wall Street Journal's Bestseller List. I think you are going to start seeing it appear on some of the other lists in the next month. The buzz for the book continues to build. READ FULL DESCRIPTION

February 13, 2007

The latest ChangeThis manifestos are up. You'll find: One on ideas that stick by the Heath brothers who brought you Made to Stick. Another on corporate strategy by Christina Arena who you may know from The High-Purpose Company Learn to make it real and know your customers with Julien Smith and when you're done, you can stop by and say hello to him over here. READ FULL DESCRIPTION

February 08, 2007

In this interview I talk with Dan Heath, co-author with his brother Chip of Made To Stick: Why Some Ideas Thrive and Others Die . Dan and I talked for over an hour. We covered each of their six points from their book. READ FULL DESCRIPTION

February 08, 2007

Our first LeaveSmarter event was a sticky success! On Tuesday about 60 people braved sub-zero temperatures and gathered at the Eisner to hear Dan and Chip talk about Made to Stick. READ FULL DESCRIPTION

January 30, 2007

Visit the web site Milwaukee's daily newspaper, the Journal Sentinel, to post questions for Dan Heath. He's leading an online chat tomorrow--Wednesday, January 31 at 12:00 noon. Here are a few suggestions to get the conversation started: * Why is the story of Subway's weightloss celebrity, Jared, so sticky? READ FULL DESCRIPTION

January 24, 2007

We know you want to meet these guys. Just a reminder that Dan Heath and Chip Heath, authors of Made to Stick, will be in Milwaukee in just two weeks, on February 6. These guys are drumming up a lot of media and support. READ FULL DESCRIPTION

January 15, 2007

The February issue of Fast Company magazine is calling Made to Stick a candidate for this year's Freakonomics. It also mentions Dreaming in Code by Scott Rosenberg and Flower Confidential by Amy Stewart. That reminds me, have I mentioned lately that Dan Heath and Chip Heath (authors of Made to Stick) will be in Milwaukee on February 6? READ FULL DESCRIPTION

January 15, 2007

January is a big month for business books. There are at least a dozen books that have come out in January (or late December) that are worthy of consideration. The list below is a starting point. READ FULL DESCRIPTION

January 12, 2007

My friend Bob Sutton told me in March 2006 that I needed to watch out for the Heath brothers. Bob said they had a great book coming out and that Dan and Chip were going to be stars. I saw a galley for Made To Stick the next month and I fell in love with it. READ FULL DESCRIPTION

January 10, 2007

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath, Random House, January 2007, $24. 95 Hardcover, 288 Pages, ISBN 1400064287 One of the perks about being in the book industry is meeting some really smart people. In November, at our Author Pow-Wow, I got to meet Dan Heath, one of the authors of Made to Stick: Why Some Ideas Survive and Others Die. READ FULL DESCRIPTION

November 20, 2008

Michael Hyatt, President & CEO of Thomas Nelson Publishers, has updated his ten favorite business books. They are: Focus: The Future Of Your Company Depends On It by Al Ries, HarperBusiness Getting Things Done: The Art of Stress-Free Productivity by David Allen, Penguin Books Good to Great: Why Some Companies Make the Leap. . READ FULL DESCRIPTION

October 31, 2008

We've been talking about how to help people, how to focus on what's positive and helpful in the current state of our world, rather than grumbling over the things that are both out of our control and truly uncertain. One of the ways we can do that is by starting a conversation that starts at a personal level. . READ FULL DESCRIPTION

July 15, 2008

One of our favorite authors, Dan Heath, is leading a web seminar through The Center for Great Management. Click here to learn more about the seminar and to sign up if you're interested. Here's the description of the event: Virtual Seminar Overview In this era of ever-tougher competition, your company's greatest asset is its managers. READ FULL DESCRIPTION

July 14, 2008

I bet you've been wondering to yourself, "Hrmmm, I wonder which 800-CEO-READ's top 25 books from June are available on compact disc? " Well, gentle reader, wonder no longer! ! READ FULL DESCRIPTION

April 22, 2008

Publishers Weekly released its bestseller list late last month. A Thousand Splendid Suns topped the fiction category, while The Secret took the top nonfiction spot. But, those books get enough love, so we thought we would list the business titles that show up on the list (they list all books that sold over 100,000 copies in calender year 2007). READ FULL DESCRIPTION

April 07, 2008

Off of our current top 25 books of March, here is what is available now in audio format: 1) Double or Nothing by Cal Fussman 2) Made to Stick by Chip Heath 4) Hug Your People by Jack Mitchell 6) How Come that Idiot's Rich and I'm Not? by Robert Shemin 12) What Got You Here Won't Get You There by Marshall Goldsmith 13) Rich Dad's Prophecy by Robert T. Kiyosaki and Sharon L. READ FULL DESCRIPTION

March 19, 2008

It seems just a bit ironic that the last page in April's Fast Company is a grueling review and warning of the business section of your local bookstore. Especially considering more than a handful of business book authors--including the Heath brothers, Dan Roam, Amy Sutherland*, Tim Ferriss, Robert Scoble, Fred Krupp--contributed to or were mentioned in the issue. The last page is Elizabeth Spiers' (founding editor of Gawker and Dealbreaker) article "Library of the Living Dead. READ FULL DESCRIPTION

Full Description

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."--The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

About the Authors

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good.

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Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good.

Learn More

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