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Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath

Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.

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$28.00


Book Information

Publisher: Random House
Publish Date: 01/02/2007
Pages: 336
ISBN-13: 9781400064281
ISBN-10: 1400064287
Language: English

What We're Saying

November 20, 2008

Michael Hyatt, President & CEO of Thomas Nelson Publishers, has updated his ten favorite business books. They are: Focus: The Future Of Your Company Depends On It by Al Ries, HarperBusiness Getting Things Done: The Art of Stress-Free Productivity by David Allen, Penguin Books Good to Great: Why Some Companies Make the Leap. . READ FULL DESCRIPTION

July 14, 2008

I bet you've been wondering to yourself, "Hrmmm, I wonder which 800-CEO-READ's top 25 books from June are available on compact disc? " Well, gentle reader, wonder no longer! ! READ FULL DESCRIPTION

January 02, 2008

Over at the NYTimes, you'll find one of the most viewed articles this week is on innovation. It features Chip and Dan of Made to Stick and Cynthia Barton Rabe of The Innovation Killer. In her 2006 book, "Innovation Killer: How What We Know Limits What We Can Imagine -- and What Smart Companies Are Doing About It," Cynthia Barton Rabe proposes bringing in outsiders whom she calls zero-gravity thinkers to keep creativity and innovation on track. READ FULL DESCRIPTION

December 23, 2009

I was inspired by NPR's Mile HIgh Book Club listing today and thought to myself, "Hey! Lots of people will be grabbing a plane to visit family and friends this weekend - what would business minded people want to read during their travels? " Well, why not pick from the Top 10 business books that we've sold overseas and across borders in 2009? READ FULL DESCRIPTION

April 09, 2007

It's interesting how many inquiries we receive regarding "CEO" books. Not from customers, but from the media. There seems to be a fascination with the stories of heroic or villainous business gurus. READ FULL DESCRIPTION

January 23, 2009

There was a post in Twitter last week with someone asking what five business books should be recommended to someone entering the workforce. I wasn't able to go back and find the post, but the question has been lingering with me as we approach the launch of The 100 Best Business Books of All Time. Where to start? READ FULL DESCRIPTION

February 08, 2007

In this interview I talk with Dan Heath, co-author with his brother Chip of Made To Stick: Why Some Ideas Thrive and Others Die . Dan and I talked for over an hour. We covered each of their six points from their book. READ FULL DESCRIPTION

February 08, 2007

Our first LeaveSmarter event was a sticky success! On Tuesday about 60 people braved sub-zero temperatures and gathered at the Eisner to hear Dan and Chip talk about Made to Stick. READ FULL DESCRIPTION

December 11, 2007

John over at Brandy Autopsy has announced his favorite marketing books of the year. Among them are What Were They Thinking? , Wal-Smart, and Made To Stick. READ FULL DESCRIPTION

February 13, 2007

The latest ChangeThis manifestos are up. You'll find: One on ideas that stick by the Heath brothers who brought you Made to Stick. Another on corporate strategy by Christina Arena who you may know from The High-Purpose Company Learn to make it real and know your customers with Julien Smith and when you're done, you can stop by and say hello to him over here. READ FULL DESCRIPTION

March 10, 2008

"Alice was beginning to get very tired of sitting by her sister on the bank, and having nothing to do: once or twice she had peeped into the book her sister was reading, but it had no pictures or conversations in it, 'and what is the use of a book,' thought Alice, 'without pictures or conversations? " - from Alice in Wonderland Well, the following books from February's top 25 may or may not contain pictures, or even conversations in them. . READ FULL DESCRIPTION

January 15, 2008

The day has finally arrived. After careful consideration, the winners have been determined for our first annual Business Book Awards. Nearly 300 titles were submitted which were then critiqued and reviewed by our editorial staff. READ FULL DESCRIPTION

April 08, 2009

Inc. Magazine is celebrating 30 years of publication this month and as a part of their coverage have put together "The Business Owner's Bookshelf" - 30 books people running small businesses should read. Here is the list in its entirety: Against the Gods: The Remarkable Story of Risk, by Peter Bernstein (1996) The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, by Guy Kawasaki (2004) The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, by Marc Levinson (2006) Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell, by Nancy F. READ FULL DESCRIPTION

February 11, 2009

Last week Todd and I hosted a 100 Best event at Stanford. This was the largest gathering to date of 100 Best authors west of the Mississippi River! Joining us were Jeffrey Pfeffer and Bob Sutton, authors of The Knowing-Doing Gap; Chip Heath, with Made to Stick; and Randy Komisar, with The Monk and Riddle. READ FULL DESCRIPTION

February 24, 2016

In his new book, Martin Lindstrom gets off the internet and our into the wider world to bring us insights that big data can't provide. READ FULL DESCRIPTION

January 15, 2007

January is a big month for business books. There are at least a dozen books that have come out in January (or late December) that are worthy of consideration. The list below is a starting point. READ FULL DESCRIPTION

July 16, 2009

Yes, Spring has come and gone and now the lazy days of summer lie ahead. For some anyway. While many go on vacation (perhaps to a Six Flags for a new coaster ride or two) others are still reading away during the hot months of the year. READ FULL DESCRIPTION

December 17, 2007

After nearly 300 submissions and weeks of intense reading, the 8cr editorial staff has narrowed down the top titles to be considered as the best in 13 categories for the first 800-CEO-READ Business Book Awards. The shortlist for the Best Business Book of 2007 was also announced which includes: The Dream Manager Matthew Kelly The Last Tycoons William D. Cohan Made to Stick Chip and Dan Heath Strengths Finder 2. READ FULL DESCRIPTION

December 13, 2007

Rebecca pointed us all to Amazon's Best Books of 2007 last month, and in light of all the other lists coming out lately, I thought it'd be a good idea to revisit that list and highlight the business titles on it. There were three business categories--Business, Business Narratives, and Finance & Investing. So without further ado, the choice of Amazon's editors were. READ FULL DESCRIPTION

April 22, 2008

Publishers Weekly released its bestseller list late last month. A Thousand Splendid Suns topped the fiction category, while The Secret took the top nonfiction spot. But, those books get enough love, so we thought we would list the business titles that show up on the list (they list all books that sold over 100,000 copies in calender year 2007). READ FULL DESCRIPTION

April 07, 2008

Off of our current top 25 books of March, here is what is available now in audio format: 1) Double or Nothing by Cal Fussman 2) Made to Stick by Chip Heath 4) Hug Your People by Jack Mitchell 6) How Come that Idiot's Rich and I'm Not? by Robert Shemin 12) What Got You Here Won't Get You There by Marshall Goldsmith 13) Rich Dad's Prophecy by Robert T. Kiyosaki and Sharon L. READ FULL DESCRIPTION

March 19, 2008

It seems just a bit ironic that the last page in April's Fast Company is a grueling review and warning of the business section of your local bookstore. Especially considering more than a handful of business book authors--including the Heath brothers, Dan Roam, Amy Sutherland*, Tim Ferriss, Robert Scoble, Fred Krupp--contributed to or were mentioned in the issue. The last page is Elizabeth Spiers' (founding editor of Gawker and Dealbreaker) article "Library of the Living Dead. READ FULL DESCRIPTION

December 10, 2009

It's that time again - to reflect and note what others across the globe are taking time to read - Here are 800CEOREAD's international best selling business books for November 2009: 1 - Made to Stick (Latvia) 2 - IT Savvy (Australia) 3 - Kellogg on Branding (Turkey) 4 - Power of a Positive No (Mexico) 5 - Behavior Change (Spain) 6 - Peripheral Vision (France) 7 - Your Brain at Work (South Africa) 8 - Change Monster (Indonesia) 9 - Outrageous Advertising (Australia) 10 - Wikinomics (Greece) Stay tuned later this month for our Best International Books for the whole of 2009! READ FULL DESCRIPTION

June 15, 2009

Brandon Mendelson has been asking a bunch of experts and professionals, what the top 5 MBA books are and posting them at his blog. There's a lot of titles in the results (approximately 80! ), which goes to show that many people have different opinions about what the best books are. READ FULL DESCRIPTION

Full Description

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."--The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

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