
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
"Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action.
Bulk non-returnable discounts
Quantity | Price | Discount |
---|---|---|
List Price | $26.95 | |
1 - 24 | $21.56 | 20% |
25 - 99 | $16.71 | 38% |
100 - 249 | $16.17 | 40% |
250 - 499 | $15.63 | 42% |
500 + | $15.36 | 43% |
$26.95
Book Information
Publisher: | Portfolio |
---|---|
Publish Date: | 04/21/2015 |
Pages: | 224 |
ISBN-13: | 9781591847403 |
ISBN-10: | 1591847400 |
Language: | English |
What We're Saying
We wrap up our Thinker in Residence with Dorie Clark by asking questions we ask of every author. READ FULL DESCRIPTION
I sent some questions to Dorie Clark about her new book, Stand Out. READ FULL DESCRIPTION
We kick off our Dorie Clark Thinker in Residence series with an article from the author. READ FULL DESCRIPTION
Dorie Clark returns with new wisdom on building your reputation as a thought leader. Find your idea—find your audience. READ FULL DESCRIPTION
Today, we conclude our Thinker in Residence series with Linda Popky, author of Marketing Above the Noise. READ FULL DESCRIPTION
Full Description
Standing out is no longer optional Too many people believe that if they keep their heads down and work hard, they'll be recognized on the merits of their work. But that's simply not true anymore. "Safe" jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything's been said--and shouted from the rooftops--how can your ideas stand out? Fortunately, you don't have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone--with hard work--can do the same. Whether it's learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart. Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas. Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But--even more important--it's also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can't afford for the best ideas to remain buried inside you. Whether it's how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it's time to be bold.