What's Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business

What's Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business

By Bruce Barringer and R Duane Ireland

Written for anyone who has held back from starting their own businesses because of reasons that are not true, this resource debunks the common myths and reinforces potential entrepreneurs with start-to-finish, real-world help and powerful inspiration.


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Book Information

Publisher: FT Press
Publish Date: 05/01/2008
Pages: 212
ISBN-13: 9780132444576
ISBN-10: 0132444577
Language: English

What We're Saying

December 05, 2008

The books on our 2008 shortlist for the Entrepreneurship and Small Business Category are: Business Stripped Bare: Adventures of a Global Entrepreneur by Richard Branson (Virgin Books, Sept 2008) The selection here is simple: Branson is and continues to be the world's most recognized entrepreneur. Virgin Mobile USA reached one billion dollars in revenues faster than any company in history (Google and Amazon included). With over 300 companies under the Virgin umbrella, there are more than enough stories and lessons to share. READ FULL DESCRIPTION

November 14, 2008

One more thought from What's Stopping You? for potential small business owners. Entrepreneurs are hesitant to pull others into their start-up plans. READ FULL DESCRIPTION

November 12, 2008

Can we finally put to bed the idea that starting a business is super risky? I was looking at What Stopping You? by Bruce Barringer and Duane Ireland today and they quote research from the SBA: According to Brian Headd, an economist for the U. READ FULL DESCRIPTION

August 27, 2008

There are two new excerpts up on that blog devoted to them. The first is from What's Stopping You: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business by Duane Ireland and Bruce R. Barringer, and shares three insights into why starting a business is not as expensive as you think. READ FULL DESCRIPTION

August 25, 2008

The following excerpt is the beginning of Chapter Three from the book What's Stopping You? : Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business by Duane Ireland and Bruce R. Barringer. READ FULL DESCRIPTION

Full Description

"This book dispels the myths surrounding the process of starting a business, and gives hope and encouragement
to people who would like to give it a try." - Tim Berry , Founder and CEO, Palo Alto Software
Creators of the World's Most Popular "Bruce Barringer and Duane Ireland's new book, What's Stopping You? is an insightful and thought-provoking examination of nine common myths that discourage individuals from starting new businesses. ... This book is much-needed and long overdue.... The value of What's Stopping You? is that it effectively debunks the false premises that too often preclude acts of business start up. What's Stopping You? is an encouraging, instructive, and eloquently written book that would be a valuable addition to any aspiring entrepreneur's bookshelf." Jeffrey G. Covin , Samuel and Pauline Glaubinger Professor of Entrepreneurship, Kelley School of Business, Indiana University, Bloomington, Indiana "Over the years I have observed many seemingly great business opportunities never get off the ground. Quite often, what holds these aspiring entrepreneurs back are common misconceptions about the difficulties and risks of starting a new business. In What's Stopping You?, Professors Barringer and Ireland systematically break down the myths that hold many entrepreneurs back from pursuing their dreams." Jeffrey R. Cornwall , The Jack C. Massey Chair in Entrepreneurship, Belmont University, Nashville, Tennessee "Barringer and Ireland simultaneously demystify start-up misconceptions and empower readers to explore their own opportunity with renewed passion. Many prospective entrepreneurs feel trapped by myths, the authors carefully detail the myth's fallacies and encourage the reader to see beyond start-up stereotypes. Future and experienced entrepreneurs have much to learn from What's Stopping You?" Sarah Schupp , Founder/CEO, University Parent Media, Boulder, Colorado "Creating your own business from scratch can be a mental, emotional, and financial roller coaster ride. Bruce Barringer and Duane Ireland's book provides a 'voice of reason' and helps give you the confidence to realize you can do it. They recognize that starting a business is hard work, but that it is attainable-and that you should celebrate your accomplishments every step of the way." Jan Stephenson Kelly , Cofounder/CEO, Spark Craft Studios, Cambridge, MA Business Plan Software Follow Your Dream! Start Your Own Winning Business--Now! -Get past the myths that keep you from making the leap -Gain the practical skills and confidence you need to succeed -Quickly evaluate business ideas and pick a winner -Launch your company and watch it grow and profit Build the business you've always dreamed of! Take control of your future and achieve the breakthrough success that's only possible when you're working for yourself. You can do it-and this book will show you how. Forget the myths that have been standing in your way. You don't need to be rich. You don't need extensive business experience. You don't need to be a genius. You don't need a revolutionary product or service. You can handle the risk, the competition, and the challenges. The proof's on every page of this book: case studies of "ordinary" people building great businesses and practical techniques you can use, too-every step of the way!

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