Zag: The #1 Strategy of High-Performance Brands

Zag: The #1 Strategy of High-Performance Brands

By Marty Neumeier

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Book Information

Publisher: New Riders Publishing
Publish Date: 09/01/2006
Pages: 192
ISBN-13: 9780321426772
ISBN-10: 0321426770
Language: English

What We're Saying

January 15, 2009

You may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management. READ FULL DESCRIPTION

July 23, 2010

➻ Inc. has posted your business horoscope for August. I am apparently "going to experience a jolt in the coming week when a valued worker takes a sudden leave. READ FULL DESCRIPTION

About the Author

Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking. " He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design.

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