Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

By Guy Kawasaki

A new product, a new service, a new company, a new division, a new anything--where there's a will, here's the way, with Kawasaki's essential steps to launching one's dreams.


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Book Information

Publisher: Portfolio
Publish Date: 09/09/2004
Pages: 240
ISBN-13: 9781591840565
ISBN-10: 1591840562
Language: English

What We're Saying

January 05, 2007

Re: Go help Guy.

By Porchlight

Back in December Guy Kawasaki asked the masses for help in naming his next book. Here are some of the ideas. You'll find everything from plays off of country songs: Save a Horse, Ride a Kawasaki; to literal interpretations: Knowledge Transfer; and a follow-up to The Art of the Start, The Art of the Finish. READ FULL DESCRIPTION

September 26, 2008

Reviewing Reviews: Part II

Book Review by Porchlight

I have a few more links for you all before I leave for the weekend. There are only two actual reviews among them, but it's the end of the day on a Friday afternoon, and I had to name this post something. First up, BusinessWeek's Jessica Scanlon penned an interesting profile of the incomparable Seth Godin--maketing guru, friend of the company, and the man who just today taught me the difference between Stephen R. READ FULL DESCRIPTION

May 16, 2008

On the heals of my Fast Company news, I found a wonderful essay that berates business books. Yes, I said wonderful. An anonymous writer under the byline "Uncle Saul" wrote The Author's Dilemma - Why Most Business Books Suck for socialtech. READ FULL DESCRIPTION

June 15, 2009

Kawasaki, author of The Art of the Start, Selling the Dream and Reality Check, revealed his top ten rules for innovation at a recent technology conference. Condensed into ten nuggets, this advice comes from someone with a wealth of experience and knowledge to share, but is broken down nicely. Points like focusing on value, sharing with others, and staying innovative will sound familiar, yet inspiring, to many, but surprising points like "be crappy" reveal that sometimes the delays that come with perfectionism can be a great hindrance to companies. READ FULL DESCRIPTION

April 08, 2009

Inc. Magazine is celebrating 30 years of publication this month and as a part of their coverage have put together "The Business Owner's Bookshelf" - 30 books people running small businesses should read. Here is the list in its entirety: Against the Gods: The Remarkable Story of Risk, by Peter Bernstein (1996) The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, by Guy Kawasaki (2004) The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, by Marc Levinson (2006) Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell, by Nancy F. READ FULL DESCRIPTION

January 15, 2009

You may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management. READ FULL DESCRIPTION

January 08, 2009

Guy Kawasaki's Art of the Start is one of The 100 Best Business Books of All Time (did we mention there's a book coming out), and his most recent book, Reality Check, was one of the best Entrepreneurship and Small Business books of last year. Basically, when Guy Kawasaki has something to say about business, you want to listen. And yesterday, Guy Kawasaki had something to say--about his Alltop. READ FULL DESCRIPTION

May 03, 2010

Every month, Penguin/Portfolio posts a new free podcast that you can download from iTunes or listen to on their site called The Business Beat. It was exciting news to hear that The Business Beat was featured in USA TODAY’s “Watch, Listen and Read” column today--it’s on 6B of the Money section, if you have a paper copy on hand--, not only because we love the work that Portfolio does with its business books, but because at the end of every program, Jack reviews a classic business book in his Just Jack! section. READ FULL DESCRIPTION

February 22, 2011


By Porchlight

Every day, each of us find ourselves in a situation where we want someone to do something. Sometimes we get our way, and sometimes we don't, but even when we do, was it really the best outcome? Guy Kawasaki, author of the international bestseller The Art of the Start, has written a new book about persuasion, titled Enchantment: The Art of Changing Hearts, Minds, and Actions. READ FULL DESCRIPTION

February 11, 2011

Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki, Portfolio, 224 Pages, $26. 95, Hardcover, March 2011, ISBN 9781591843795 Full disclosure: I have known Guy Kawasaki for over twenty years and have enjoyed each and every one of his books—my favorite being The Art of the Start. But, however biased I may be from past experience, it is safe to say that his new book, Enchantment, continues his mission of spreading fresh, new ideas that are relevant and accessible to all business people. READ FULL DESCRIPTION

March 03, 2015

Guy Kawasaki explains why he updated his classic book on entrepreneurship, The Art of the Start. READ FULL DESCRIPTION

March 03, 2015

Guy Kawasaki has totally overhauled his iconic book, The Art of the Start, an essential guide for anyone starting anything. READ FULL DESCRIPTION

Full Description

A new product, a new service, a new company, a new division, a new organization, a new anything where there s a will, here s the way.

It begins with a dream that just won t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.

But what does it take to turn your idea into action?

Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.

In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author ofbestselling business books and articles, he has advised thousands of people who are making their startup dreams real.

From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that s more art than science the art of the start.


About the Author

Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm for high-technology companies, and a columnist for Forbes.

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