The 2007 Business Book Awards
Business Book of the Year
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath | Random House
Chip Heath and Dan Heath found inspiration in Malcolm Gladwell’s The Tipping Point and created a manual for how to make ideas sticky. “We wanted to take apart sticky ideas—both natural and created—and figure out what made them stick. What makes urban legends so compelling? Why do some chemistry lessons work better than others?
Why does virtually every society circulate a set of proverbs? Why do some political ideas circulate while others fall short?” From the faux duct-tape on the front cover to the ending’s easy reference guide, the authors have done everything to walk their talk in Made to Stick.
The Secret Language of Leadership: How Leaders Inspire Action Through Narrative by Stephen Denning | Jossey-Bass
Storytelling is one of the most effective ways of communicating ideas and motivating people to perform. In The Secret Language of Leadership, Denning defines the idea of "narrative intelligence," saying that leaders must use each mode of communication (whether questions, metaphors, conversations, or presentations) to inspire their audience. Only by using stories, he contends, will leaders become transformative leaders.